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Lamar Advertising Company Announces First Quarter Ended March 31, 2024 Operating Results

May 2, 2024
Lamar-Quarter-Earnings Three Month Results Net revenue was $498.2 million Net income was $78.5 million Adjusted EBITDA... Read More
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Categories: Blog, OOH News Tags: 2024, First Quarter Results, lamar advertising

OAAA REVEALS WINNERS OF 82ND ANNUAL OBIE AWARDS, DUNKIN’ NAMED AS NEWEST OBIE HALL OF FAME INDUCTEE

May 1, 2024
OAAA Obie Award Winners Space Invaders “World Defense” 45th Anniversary Immersive AR Created By Taito, Google, Unit9, and OUTFRONT... Read More
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Categories: Blog, OOH News Tags: 82nd Annual Obie Awards, oaaa

Screenverse Secures $10.5 Million Investment to Empower DOOH Media Owners with Programmatic Advertising Solutions

May 1, 2024
screenverse logo Funding round marks a pivotal moment for Screenverse as it aims to accelerate DOOH advertising’s... Read More
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Categories: Blog, OOH News Tags: Programmatic, Screenverse

NEW STUDY FINDS DIGITAL OUT OF HOME ADVERTISING SURPASSES OTHER MEDIA IN DRIVING FAVORABILITY AND ACTION AMONG CONSUMERS

May 1, 2024
OOH Favorability Three Quarters of Consumers View DOOH Ads Favorably (73%) or Have Recently Taken Action After Seeing a... Read More
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Categories: Blog, OOH News Tags: digital out of home, oaaa

Vistar Media Acquires ADstruc

May 1, 2024
Vistar Media, the top global provider of technology solutions for out-of-home (OOH) media, today announced... Read More
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Categories: Blog, OOH News Tags: Acquires, ADstruc, Vistar Media

OUTFRONT and NYC Landmarks60 Alliance Launch Trivia Moments

April 30, 2024
The Game Gives New Yorkers the Chance to Display Their Big Apple Knowledge and Commemorates... Read More
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Categories: Blog, OOH News Tags: OutFront Media, Trivia Moments

Summer Billboard Sales Targeting Ideas

April 29, 2024
As the temperature rises, so does outdoor activity! Summer is a great time for out-of-home... Read More
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Categories: Blog, OOH Sales Tags: Sales, seasons, Summer

Sandler Chattanooga/OOH Sales Mastery Team Honored with Pinnacle Award at the Annual Sandler Summit for Outstanding Global Performance

April 29, 2024
image002 Chattanooga, TN – It is with immense pride that Sandler Professional Development of Chattanooga, the... Read More
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Categories: Blog, OOH News Tags: Chattanooga, OOH Sales, Sandler Training

New Out-of-Home Measurement Standards from MRC

April 26, 2024
Media Rating Council - OOH Measurement Standards The following was released by Media Rating Council on April 26, 2024… Out-Of-Home Measurement Standards... Read More
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Categories: Blog, OOH News Tags: Measurement, MRC, ooh

PATTISON Modernizes its Out-of-Home Technology Stack with Broadsign

April 25, 2024
MONTREAL, April 25, 2024 (GLOBE NEWSWIRE) — Out-of-home (OOH) ad tech leader Broadsign today announced that PATTISON Outdoor Advertising,... Read More
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Categories: Blog, OOH News Tags: broadsign, pattison outdoor
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