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Billboards thanking health care workers appear in Nashville

Watchfire Signs

One of Nashville’s largest advertising agencies has found a way to thank health care workers for their sacrifice during the COVID-19 pandemic.

The Buntin Group, through its subsidiary Buntin Out-of-Home Media, has launched an outdoor campaign dubbed #OUTPOUR featuring 74 digital and print billboards plastered with messages of thanks to the city’s frontline medical workers, according to a news release.

Thirty-eight digital billboards began displaying the expressions of thanks Wednesday night, Buntin Group CEO Jeffrey Buntin Jr. said in an email, with traditional sings expected to begin posting on Monday. Some of the more prominent locations for the campaign are the Nashville Sign on West End Avenue, I-65 at Trinity Lane and I-24/40 west of Hermitage Avenue.

Check out the billboard designs in the slideshow with this story.

Photo courtesy of the Buntin Group

“As the home of health care, we felt Nashville should be the home of thanking our health care workers. …That’s what this idea is designed to do,” Buntin said in the release. “Together, our goal is for the campaign to help amplify the ‘Thanks’ these medical workers deserve to hear in this time. … I’d also encourage anyone wanting to join in the idea to post their thanks to social media and use the tag #OUTPOUR. That way these important people hear the power of all of our voices.”

The Buntin Group is Nashville’s largest advertising agency, according to Nashville Business Journal research, with $17.3 million of revenue in 2018 and 108 local employees.

In total, Buntin Group and its partners Lamar, Outfront, Vincent Printing, Independent’s Service Company and Blackbird Media have invested nearly $500,000 into the campaign, Buntin said.

While the campaign is currently only live in Nashville, Buntin said it’s set to expand to Atlanta. The company is also in talks to bring the effort to Portland, San Francisco, New York and Oakland.

“We’re proud to see this on the streets of our city. But the thanks extend far beyond any one place. The further this can go — and the more this takes off — the better,” Buntin said in the release.

By   – Reporter, Nashville Business Journal

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