Adkom Partners with StreetMetrics

Adkom Street Metrics OOH Measurement

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Adkom Partners with StreetMetrics to Bring Real-Time Measurement and Attribution to Every Campaign in it’s Network

BIRMINGHAM, AL., JUNE 18, 2024 – Today, StreetMetrics, a leader in Out-of-Home (OOH) media measurement and attribution, announces its partnership with Adkom, the nation’s largest Out-of-Home (OOH) media marketplace. This collaboration marks a significant advancement within the OOH advertising industry, bringing near real-time measurement and attribution capabilities to all campaigns purchased through Adkom’s platform.

Through this partnership, Adkom will integrate the StreetMetrics platform seamlessly into its proprietary system, enabling agencies and advertisers to access live reporting, real-time campaign performance data and outcome measurements. Key features of this integration include comprehensive insights into reach, frequency, and impressions (RFI) for all campaigns across more than 70,000 units nationwide. Moreover, it provides the flexibility to choose conversion studies tailored to each advertisers’ specific needs.

Cedric Bernard, CEO, Blip|Adkom, says, “This partnership represents a bold step forward in our commitment to providing unparalleled transparency and accountability in the advertising ecosystem. By integrating StreetMetrics’ cutting-edge technology, we’re providing our clients with the tools necessary to optimize their media buys and prove their campaigns are driving tangible results – without incurring any additional fees.”

As the first of its kind, this collaboration sets a new standard for verified measurement and attribution in OOH advertising, paving the way for greater trust and confidence among media operators, agencies, and advertisers alike. By offering a comprehensive suite of measurement solutions natively within the Adkom platform, this partnership eliminates the need for disparate tools and streamlines the campaign measurement and attribution process.

Drew Jackson, CEO, StreetMetrics, says:“The integration of the StreetMetrics technology with Adkom’s system proves that media operators, agencies, and advertisers alike are interested in reconciled campaign effectiveness metrics. This partnership will redefine how those advertisers and agencies approach OOH advertising by providing unprecedented insights and transparency. With StreetMetrics’ standardized reporting dashboards and live performance monitoring for both moving and stationary advertisements, Adkom’s customers can make informed decisions in real-time, amplifying the impact of their campaigns.”

Independent media owners now have the opportunity to access the same advanced measurement and attribution solutions as their larger counterparts, allowing them to compete on an equal footing and demonstrating the value and quality of their offerings. This democratization of access to trusted measurement and attribution tools benefits those individual media owners and enriches the industry as a whole by encouraging diversity in dollars spent, driving creativity, and ultimately enhancing the effectiveness of out-of-home advertising campaigns.

About Blip|Adkom

Blip|Adkom is the largest and most comprehensive marketplace for all OOH, connecting brands and agencies to more than 300 independent media owners in over 200 markets. Blip’s suite of technology products enable media owners to reach small and medium businesses in an automated fashion, capturing revenue from brands who ordinarily wouldn’t consider OOH as part of their media mix. That same automation also powers Blip|Adkom’s  national sales and programmatic marketplaces, allowing media owners and their sales teams to focus on local, direct sales. With the click of a mouse, Blip|Adom connects Independent media owners to demand from Fortune 500 advertisers and their agencies. Blip|Adkom’s combined scale enables Independent media to compete more effectively with nationwide operators.

About StreetMetrics

StreetMetrics is the leading provider of real-time measurement and attribution solutions for the Out-of-Home (OOH) advertising industry. The StreetMetrics platform empowers media operators, advertising agencies, and brand marketers to maximize campaign effectiveness, drive ROI, optimize campaign planning, and make data-driven decisions with confidence. With comprehensive analytics and advanced attribution capabilities, StreetMetrics is the trusted partner for success in the OOH advertising industry. For more information, visit www.streetmetrics.com,  follow us on LinkedIn, or subscribe to our quarterly newsletter.

Source: Adkom

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