3 DOOH Campaigns Named Finalists For The Drum Digital Advertising Awards
Vistar Media is excited to celebrate The Drum Awards for Digital Advertising 2022. This year, Vistar and our partner brand and agency clients have been nominated three times for the ‘Best Use of DOOH.’ Learn more about these standout campaigns below.
Award-Winning Campaign Finalists
DoorDash, alongside its agency Kepler, teamed up with Vistar Media to increase awareness of DoorDash Dasher employment opportunities, while increasing consideration and intent to sign up as a Dasher. DOOH media ran across a variety of venue types — universities, bars, restaurants, gyms, billboards, urban panels, convenience stores, gas stations, grocery stores, liquor stores, malls and taxi tops — within close proximity of Berkley, Boulder, OSU and other universities in the U.S. To further enhance the impact of the campaign, DoorDash leveraged Vistar’s Device ID Passback solution, which allowed the brand to re-engage consumers who had been exposed to its DOOH ads across other media channels. To evaluate the campaign’s performance, DoorDash invested in a brand lift study as well as an online conversion study, proving out impressive results.
In 2021, Old Navy was looking to generate awareness and drive store visits for the launch of BODEQUALITY, its all inclusive sizing line. In conjunction with its agency, PMG, Old Navy tapped Vistar Media to execute a programmatic DOOH campaign across malls where Old Navy stores were located. The campaign, which was executed from August to October, ran specifically throughout Lightbox, Simon and Westfield Malls with Old Navy Stores. Through this unique two-month DOOH activation, Old Navy generated a 36% lift in actual store visits and more than 53 million impressions.
During April and May 2021, Sea-Doo, and its agency Outdoor Media Group, wanted to increase awareness, consideration and purchase intent in key markets across the U.S. To do this, they partnered with Vistar Media to execute a data-driven, targeted programmatic OOH campaign with a unique and impactful creative strategy.
Employing a multi-layered targeting strategy, which included Foursquare’s audience and POI targeting, IBM Watson Advertising’s Weather Targeting and specific creative messaging built for digital OOH and different weather conditions, Sea-Doo’s campaign via Vistar generated an impressive 80% lift in purchase intent, 43% lift in consideration and 5% in overall awareness for the brand.
Stay tuned to Vistar Media, as the winners will be announced at the Live Awards Show on Thursday, April 21 at 4pm BST / 11am EST. To watch the show online, you can register here.
Source: Carlin Jessop