25 Out-Of-Home Advertising Sales Tips
In out-of-home and billboard advertising, we can always use some short, helpful, and specific sales tips to add to our arsenal of knowledge. Here are 20 tips to help you spark better conversations, close more deals, and build stronger relationships with your advertisers.
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OOH Sales Tip #1
When following up with prospects, send them a quick mockup of how their ad could look on your location. Seeing it makes the idea real.
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OOH Sales Tip #2
Ask local business owners if they’d like to feature community events, fundraisers, or congratulations messages on your digital boards. It shows goodwill and gets them involved.
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OOH Sales Tip #3
Always carry a one-sheet that compares OOH effectiveness to online or print ads. Visual proof helps close deals faster.
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OOH Sales Tip #4
When talking with small businesses, position billboards as a “local landmark” for their brand. Everyone wants to be the business people see every day.
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OOH Sales Tip #5
Don’t just sell ad space—sell ideas. Bring 2–3 campaign concepts (Spec art) to every meeting to spark creativity and conversation.
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OOH Sales Tip #6
Mention how flexible digital billboards are—your clients can update ads in minutes, not months.
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OOH Sales Tip #7
Share success stories from other advertisers. Real results build real trust.
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OOH Sales Tip #8
Instead of asking “Do you want a billboard?”, ask “Who would you like to reach in your community?” This shifts the focus from cost to opportunity.
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OOH Sales Tip #9
Remind advertisers that OOH reaches people when they’re out spending money — not sitting at home skipping ads.
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OOH Sales Tip #10
Always know the traffic count and impressions of your locations. Numbers sell, and confidence in those numbers sells even faster.
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OOH Sales Tip #11
Keep a list of top-performing billboard designs on your phone or tablet. Showing great creative helps your pitch instantly click.
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OOH Sales Tip #12
Offer a short-term “trial” campaign for hesitant prospects. A month on the board often turns into a year.
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OOH Sales Tip #13
Make friends with local business owners, not just clients. People buy from people they trust.
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OOH Sales Tip #14
Use before-and-after photos to show how new creative can revive an old campaign.
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OOH Sales Tip #15
Ask your advertisers if they’ve considered pairing billboards with their social media posts/campaigns. They work very well together.
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OOH Sales Tip #16
Stay active on social media and tag your clients’ billboards. It gives them free publicity — and shows others you’re busy and successful.
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OOH Sales Tip #17
Always ask for referrals right after a client compliments their ad. That’s when they’re happiest — and most likely to share your name.
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OOH Sales Tip #18
Ask your advertisers about upcoming promotions or events. Timing their billboard around those moments increases results — and renewals.
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OOH Sales Tip #19
Sell the outcome, not the ad space. What problem is your advertiser trying to solve?
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OOH Sales Tip #20
Hand out your own branded promotional items when meeting with potential or current clients to keep your company top-of-mind.
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OOH Sales Tip #21
When selling digital, mention that your advertisers can post birthday ads for their employees, friends, and family.
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OOH Sales Tip #22
Allow your advertisers the ability to have their creative for the purpose of posting on their social media channels.
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OOH Sales Tip #23
Ask your advertisers if they’d like to post community events, fundraisers, or PSA’s on your digital billboards. It shows goodwill and gets them involved in the community.
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OOH Sales Tip #24
Highlight how billboards can boost online activity. Many advertisers see a spike in web traffic after their message hits the streets.
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OOH Sales Tip #25
Use Google Street View to show prospects exactly where their ad could appear. Visualizing the location makes the opportunity real.
