2026 New Orleans IBO Conference
Jen Roj from IBO shared some highlights from the 2026 New Orleans IBO Conference.
The 2026 Spring IBO Conference in New Orleans was a high-energy success, blending big-picture industry shifts with grassroots operational wins. The event kicked off with a focus on professional clarity as Bill Durden led a compelling “What’s Your Word?” session, followed by major strategic insights from Burr Smith and Ari Buchalter on Broadsign’s acquisition of Place Exchange. From Dr. Christopher Thornberg’s sharp economic keynote to Liz Scott’s modern roadmap for back-office tech, the sessions delivered a punch of actionable data. Reggie Piercy kept the momentum going with a captivating talk on “Artificial Intelligence vs. Authentic Influence,” sparking a conference-wide debate on the future of sales.
The energy continued through expert-led panels & engaging operator roundtables that tackled everything from growth strategies to inventory value, while legal experts Rothfelder & Falick provided a crucial update on the current state of billboard law. Mike Hershey delivered a key industry update on behalf of the OAAA, and Janae McDonald zeroed in on operational efficiency by exposing “silent profit killers.” Between tech demos and high-value networking at Fulton Alley and The Gallery, the community spirit was palpable. The week reached its peak with the Indie Awards Ceremony, a celebratory finale honoring the innovation and excellence driving the independent operator community forward.
