Your business has a face. The do’s & don’ts of logo design.
Have you ever met someone for the first time and not made the best first impression? Maybe you thought to yourself: I wish I could go back and try that again. Well, same goes for your company logo. It’s the first thing your potential customers see, and from it they form their own personal opinions and beliefs about your company. So what kind of reaction are they having to your logo? Is it a true reflection of your company and values? Do the colors convey an emotional bond between yourself and them?
Lets take a look at the dictionary definition of a logo:
A graphic representation or symbol of a company name, trademark, abbreviation, etc.,
often uniquely designed forready recognition.
A great logo should contain the following 4 characteristics:
- It should, in one quick glance, represent your companies essence and values.
- It should look good in black and white, color, as a tiny thumbnail or on a large billboard.
- Its colors should reflect the mood of your business. Is it calm and comforting or loud and exciting?
- It should be memorable. This is done by creating an emotional tie to the potential customer.
Examples of great logos:
Now how about some “Not so great” logos:
One thing all of the great logos have in common is they were professionally done. That being said, don’t skimp on your logo. It’s the single most important design you will ever create for your company and the building block of all your future marketing. Why not create something great you will be proud to call your own. Something you will be proud to hand to a customer on a business card.
Already have a not-so-great logo? What can you do?
Don’t worry my fellow entrepreneurs and business people. There is hope. Many businesses and brands re-design their logos to keep them fresh and updated. Even McDonalds and Starbucks recently went through a rebranding.
All Logos used in this post are copyright of their respective owners. All rights reserved.