World Out of Home Organization launches Women in WOO Network
The World Out of Home Organization is setting up a network of women throughout WOO to promote connections, share best practice, provide support and inspire women throughout the OOH industry.
Women in WOO will set up an exclusive Mentoring program to support and grow Senior Female Leaders within OOH. This will involve a prestigious line-up of committed mentors with a wealth of expertise.
Through this program Mentees will benefit from the wisdom and experience of Mentors, who in return will grow an
even better understanding of the challenges women face in OOH. Male OOH members will also be encouraged to become Mentors.
There will also be a system of Connect and Exchange through events alongside WOO Congresses, starting with the APAC regional Congress in Seoul in November 2025.
Women in WOO will have an Advisory Board of senior high profile women, representing all regions and disciplines, who will set objectives and actions for the community and meet two or three times a year.
The inaugural members are:
Annie Rickard, Managing Partner, OOH Capital (Europe)
Laetitia Lim, CEO, Quividi (APAC)
Anna M. Pisano, CEO, Global Studio (Europe)
Katrin A. Robertson, CEO, blowUP Media (Europe)
Maud Moawad, CEO, 7th Decimal (Middle East)
Angie Cutter, Managing Director South East Asia, Billups (APAC)
Claudia Damas, CEO, Altermak (LATAM)
Elisabeth McIntyre – CEO, OMA (ANZ)
Laetitia Lim says: “WOO has for some time been promoting diversity and this has included promoting the need for more women in senior roles in the industry. This builds on that work. The community that we will create will be across all markets and regions and all disciplines.”
WOO President Tom Goddard says: “To be truly global, I have always believed our organization needs to be inclusive, not least because we all want the OOH industry to attract the best talents available in the market. Women in WOO is positive discrimination if you like — and all the better for it.”
For further information: contact Richard Saturley at richard@worldooh.org
About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies – JCDecaux and Clear Channel – as well as blowUP media from Europe, OUTFRONT Media and Lamar from the US,, Provantage from South Africa, oOh!media from Australia and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the IOAA from India, FAW from Germany and the OMA in Australia.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org
