World Out of Home Organization expands footprint to Brazil
The World Out of home Organization has expanded its global footprint to Brazil with the board appointment of Felipe Forjaz, former President of the Brazilian Out of Home Association (ABOOH) and the founder of media owners helloo and elemidia.
Forjaz says:”Being part of the WOO Board is a great honour and a great responsibility, as I will be representing the Brazilian OOH market and aim to bring local awareness to the challenges other countries face, both restrictive and technological.”
ABOOH President Felipe Viante says:”This appointment means actively participating in the development of global standards, as well as creating a space for local experiences to be recognized and shared on a global scale.”
Halisson Pantarolla, president of Central de Outdoor which, along with ABOOH makes up over 90% of the Brazilian market, says:”Felipe’s appointment represents the maturity of the entire Brazilian OOH ecosystem. It’s recognition of the efforts of companies and leaders who have worked tirelessly to raise standards and ensure Brazil’s legitimate role in the global OOH industry.”
WOO President Tom Goddard says:“Brazil is the largest OOH market in LATAM, so it’s an important step forward for us to have the country represented on the WOO Board. I am confident that Felipe will serve the interests of the entire OOH community in Brazil collaboratively and with distinction, raising standards and cultivating closer international relationships.”
For further information: contact Richard Saturley at richard@worldooh.org
About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international company – JCDecaux – as well as blowUP media and Ocean Outdoor from Europe, OUTFRONT Media and Lamar from the US, Provantage from South Africa, oOh!media from Australia, Asiaray from Hong Kong and the Multiply Media Group from the UAE. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the IOAA from India, FAW from Germany and the OMA in Australia.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org
