World Out of Home Organization announces individual, creative, sustainability and technical innovation awards at Mexico City Global Congress
The World Out of Home Organization has announced the award winners for Individuals, Digital, Classic and Special Build Creative, Sustainability and Technical Innovation, at its annual Global Congress in Mexico City on 5th June 2025.
The Technical Innovation Award was chosen from a shortlist of three by delegates at the Congress.
The Award Winners are:
Classic Creative Award: Welcome to Melbourne, Specsavers, Specsavers ANZ, TBWA Melbourne, Australia
Creative Digital: Your posture is your future, Croatia poliklinika, bruketa&žinić&grey, Go2Digital, Croatia
Creative Special Build: Habitat light up the city, Habitat (Sainsburys), New Commercial Arts, Grand Visual & Talon, UK
Sustainability: HAZ Eco, GPO Vallas, Mexico
Technical Innovation: The Billboard Run, Adidas/Ocean Outdoor, Sweden
Rising Star: Ruby Juchau, Executive Channel Network
Leadership: David Krupp, Global CEO billups
Lifetime Achievement: Eric Newnham, Talon
Chair of Judges Award: Dulux, Dulux Group, Pitch Black Partners, Lumo, MBM New Zealand,
Chairman of the Judges and CEO of Alight Media Matthew Dearden says: “The fuel for all awards are their entries, and this year we have had an incredible response. The record number of entries shows the importance of these awards. They showcase remarkable work brimming with bold ideas, creativity and beautiful execution. Your participation has made this year’s awards truly outstanding.
These awards are about more than just trophies. They celebrate the great work in out of home media, and honour the brilliant people behind it, wherever they are around the world and at any stage in their career. This shines a beacon inspiring, challenging and motivating us to do ever-better work that serves our clients and grows our medium.
It is a privilege to chair the judging panel, and in particular to select the Chair’s Award. Once again this highlights a piece of work that brilliantly combines technology and creativity in a deceptively simple way that is scalable and has a powerful impact.
Choosing between so many exceptional entries is no easy task. I give my heartfelt thanks to our expert judging panel who generously gave their time, expertise and discernment to picking our winners.
Based on these awards, I know that out of home media is in great health and our best days are ahead of us. I look forward to celebrating the winners!”
Dino Burbidge, Creative-in-Residence at WOO, says: “With the addition of a new Special Builds category for 2025, it’s been a bumper year for all creative entries in the WOO awards. It was great to see so many world-class entries from all around the world, not just the more developed territories. It sends a clear message that OOH is a place where creatives from all over the world can come to experiment, innovate and get recognised on a world stage. Congratulations to the winners and I can’t wait for next year.”
For further information: contact Richard Saturley at richard@worldooh.org
About
WOO The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies – JCDecaux and Clear Channel – as well as blowUP media from Europe, OUTFRONT Media and Lamar from the US,, Provantage from South Africa, oOh!media from Australia and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the IOAA from India, FAW from Germany and the OMA in Australia.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org
