WOO names second Keynote speaker for Korean Regional Forum
Cheil Worldwide EVP and Head of Solution Division Hun Choi has been named as the second Keynote speaker at the World Out of Home Organization’s forthcoming Regional Forum in Seoul Korea. The Forum will be held on November 5-7. Already named Keynote speaker is senior JCDecaux executive Daniel Hofer.
Choi, who has spent 27 years at Cheil in roles spanning media-related initiatives including the integration of media + creative and media + data to inform numerous successful campaigns for Samsung and others, will show why Out of Home is making a strong comeback in a world dominated by personalised marketing and data.
Perhaps, he will suggest, it’s because OOH reflects human nature more authentically than any other medium, with examples from Korean and global brands.
WOO President Tom Goddard says: “Growing the medium in a world increasingly dominated by what we might call narrowcasting is one of the big challenges for Out of Home in this region and worldwide. But it also represents a massive opportunity for OOH to make its case to the world’s biggest advertisers. There is no better guide than Hun Choi who has spent much of his distinguished career doing exactly that.”
For further information: contact Richard Saturley at richard@worldooh.org
About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international company – JCDecaux – as well as blowUP media and Ocean Outdoor from Europe, OUTFRONT Media and Lamar from the US, Provantage from South Africa, oOh!media from Australia, Asiaray from Hong Kong and the Multiply Media Group from the UAE. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the IOAA from India, FAW from Germany and the OMA in Australia.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org
