What’s driving the Digital Out of Home Market


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Digital Out of Home market report is an excellent report that makes it possible to the Semiconductors and Electronics industry to take strategic decisions and achieve growth objectives. Such a great report has been prepared by a team of enthusiastic analysts, skilled researchers and experienced forecasters who work meticulously for the same. This report will act as a sure shot solution to the challenges and problems faced by Semiconductors and Electronics industry. The scope of this Digital Out of Home market research report involves industry research, customer insights, market sizing and forecast, competitive analysis, market entry strategy, pricing trends, sustainability trends, innovation trends, technology evolution, and distribution channel assessment.

Digital out of home is a type of advertisement that reaches consumers through digital billboards at bus stops, subways, airports and street furniture, among others, when they are out of their homes. Advertisers are increasingly opting for electronic out – of-home ads as it enhances brand recognition. These digital billboards are able to display multiple commercials in a single screen. The advertisers for digital out of home advertising include automobile, retailers, entertainment, food and beverages, banking, among others.

The Digital out of home report and business insights produced by highly qualified and experience industry analyst. This report is available in the wide range of industry verticals including aviation, food and beverage, healthcare, ICT, construction, chemicals and lot more. This Digital out of home report will give a clear idea to readers about the overall market scenario to further decide on this market project. This Digital out of home report studies the global market status and forecast, categories the global market size, revenue, cost and region. The Digital out of home report provides details regarding the world’s major provincial economic situations, concentrating on the main regions.

Market Drivers

  • Increasing expenditure on programmatic advertising will boost this market growth
  • Its cost-effective medium in promoting and branding any product or services also acts as a market driver
  • Focus on business intelligence and prevailing market competitiveness will uplift the market growth
  • Recent technological developments is another factor driving this market growth

Global Digital Out of Home Market is growing at a healthy CAGR of 12.03% during the forecast period of 2019 to 2026. The report contains data of the base year 2018 and historic year 2017. Less usage of paper has increased driven the market. Increasing demand for the audio-visual transit advertising will boost this market growth.

Segmentation: Global Digital Out of Home Market

By Product

  • Billboard
  • Street Furniture
  • Transit

By Application

  • Indoor
  • Outdoor
  • Displays Used in Digital Out of Home Advertising
    • LCD
    • OLED Display
    • Direct-View Fine-Pixel Led
    • Direct-View Large-Pixel Led
    • E-Paper Display

By Vertical

  • Commercial
    • Retail
    • Corporate and Government
    • Healthcare
    • Hospitality
  • Infrastructural
    • Transportation
    • Entertainment
  • Institutional
    • Banking, Financial Services, and Insurance (BFSI)
    • Education
  • Other Verticals

By Geography

  • North America
  • South America
  • Europe
  • Asia-Pacific
  • Middle East & Africa

Key Developments in the Market:

  • In September 2019, Skoda launched real time programmatic for OOH campaign, DOOH to deliver real-time vehicle recognition ads for the very first time in India with the help of intelligent ML-AI algorithms. This will help company to create brand awareness
  • In June 2017, Lamar Advertising and Paramount Pictures (US), revealed a dynamic, Digital Out of Home Technology (DOOH) advertising campaign promoting their film “Transformers” The Last Knight”. The business provides customized, contextually relevant advertisements based on make and model of the upcoming  car’s using its digital billboard network in combination with vehicle recognition software

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Competitive Analysis:

Global digital out of home market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of global digital out of home market for Global, Europe, North America, Asia Pacific, South America and Middle East & Africa.

Research Methodology: Global Digital Out of Home Market

Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analyzed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please request an analyst call or can drop down your enquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

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