What Size Should I Make My Digital Billboard Ads?


Watchfire Signs

Verde Capital Ad 1

If you’re buying your first digital or have several, you need to know what size to make your ads. Setting this up correctly can save you some time in the future. But… is going by the manufacturers recommendation the best idea? Actually, it may not be… and I will tell you why.

What size does the manufacturer say?

Most digital billboard manufacturers/providers will give you a pixel size when you order a new digital billboard. This is determined by how many led’s or panels of led’s make up the size of the sign. For example: A 10′ x 23′ digital billboard with 19mm spacing has a recommendation of 160 x 368 pixels for your ad size. This info comes from Watchfire Signs.

Creating ads this size is fine, they will run perfectly on your digital billboard… however, there are some things to keep in mind:

• When viewing ads this small on your computer screen they appear tiny. Small copy, like fine print on a banking ad may not be readable when the customer is proofing the ad.

• Many times our customers want to use their digital billboard ads on their social media pages, like facebook or instagram. Typically, these ad sizes are too small for that.

So what’s the solution?

We triple the manufacturers recommended size. Which makes them large enough to proof read and large enough for customers to share them on social media if they want to. So a recommended size of 160 x 368 pixels would translate to a design size of 480 x 1104 pixels. Don’t worry, the ads will still be well under the 1mb file size.

If you have further questions about sizing your ads for digital billboards contact us here.


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