What Does Facebook Say About OOH?
“Thanks to new technology, out-of-home (OOH) advertising is evolving—and as it does, it is becoming an increasingly effective complement to other media channels. An ad on a bus shelter or billboard can be dynamic, geofenced and real-time, giving marketers the opportunity to create powerful new mixed-media approaches that reach audiences at all stages of the sales funnel.”
A combination of OOH and Facebook ads can increase a campaign’s reach and efficiency. To determine the right amount of each to include when media planning, advertisers should consider their particular goals and targets.
In addition to influencing consideration, Facebook and out-of-home also have a strong impact on buying.
Gen Zers and Millennials in Europe are significantly more likely to say Facebook and OOH help them make food and beverage purchasing decisions compared with the general population, and they are also more likely to be influenced by these channels compared with print and television.