Welcome Anna Bager to OAAA
OAAA has named Anna Bager, currently executive vice president of the Interactive Advertising Bureau (IAB), to lead the out of home (OOH) advertising industry into the future.
Bager’s appointment is effective September 16, 2019. She succeeds Nancy Fletcher, who has successfully led the organization since 1991.
Before joining OAAA, Bager was Executive Vice President at the Interactive Advertising Bureau (IAB), the leading global trade association for digital media. During her 8-year venture, Anna was responsible for leading all digital, mobile, video, audio, and data industry initiatives, representing more than 650 member companies including Google, Facebook, Amazon, Disney, and Microsoft.
Anna Bager said, “OOH advertising is at an all-time high – as mobile, social, and smart data all work together in real life to make OOH more powerful. OOH is a medium that advertisers crave, agencies want to work with, and consumers love. I am excited and honored to join OAAA at this critical time.”