Vistar Media Expands Canadian Operations With New Hires in Ontario & Quebec
Vistar Media, the leading global provider of software for digital out-of-home (DOOH), bolsters its Canadian presence with the addition of three new hires; Gerard Doherty, Analytics Associate; Tyler Nemeth, Account Manager; and Olivier P. Thibodeau, Senior Account Executive.
Doherty brings over seven years of experience in data and consumer insights from his time at Corus Entertainment and will serve as Vistar’s first dedicated analyst in the Canadian market, strengthening Vistar’s Data and Analytics service offerings. Nemeth joins Vistar after having spent the last eight years managing strategy and partnerships with Acuity Ads, and will be based out of Vistar’s Toronto office joining its client service team which oversees accounts nation-wide. Finally, Thibodeau joins Vistar’s Quebec and Eastern Canada team from Quantcast and will be responsible for reinforcing Vistar’s sales team across the region.
“Each of our newest team members bring extensive and highly in-demand programmatic expertise that will further enable our core levels of service, while also bringing depth to support and advance our product offerings in market,” says Scott Mitchell, Managing Director, Canada, Vistar Media. “We are excited about our continued growth in Canada with team members spanning from British Columbia to Quebec, and experiencing a more than 2x YOY increase in campaigns activated in 2022. The team here is primed to continue providing top quality, full-market service to our partners across all lines of our business and we’re looking forward to what the future has in store.”
According to Nemeth, Doherty and Thibodeau, their attraction to working at Vistar stemmed from several highlights, including, the ability to work with an innovative and impactful medium like DOOH; the opportunity to work with an already established and rapidly growing brand making headway in the Canadian marketplace; and build new relationships across Vistar’s employee, vendor and client roster.
Interested in connecting with the Vistar Canada team about your DOOH advertising needs? Reach out today.
Source: Vistar Media
