VIOOH Scales Agentic AI Across H1 2026, Automating Over 100 Premium DOOH Curated Campaign Briefs Ahead of Q3 Self-Serve Rollout
26 June 2026, London – Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, revealed at Cannes Lions 2026 that its new “Seller Agent” technology has successfully automated the creation of curated PMP deals in response to more than 100 premium deal package requests during a highly successful phase in H1 2026.
Custom-built by DOOH experts, this pioneering agent is already fully operational and transforming how digital buyers interact with programmatic DOOH inventory and target audiences addressable via the DOOH channel.
Eradicating the Manual Deal Bottleneck
While programmatic infrastructure has successfully automated the delivery and activation of DOOH ads on physical screens, the upfront negotiation, planning, and RFP orchestration stages have remained a major source of friction for fast-moving digital buyers.
VIOOH’s Seller Agent removes this barrier entirely. Having operated as a high-velocity managed service, the platform has scaled rapidly to handle over 100 incoming package requests in the first half of 2026, proving its real-world capability and reducing deal package friction ahead of its scheduled expansion into a curated supply audience intelligence platform in Q3.
Ludovic Menard, Chief Product Officer, VIOOH said: “We built our Seller Agent to tackle the biggest friction point in the lifecycle: the steps that happen before a campaign starts delivering. By combining advanced conversational AI with our deep OOH data and expertise, we are enabling digital buyers to respond to deal package requests with unprecedented speed and granular intelligence, from our own UI, or the Model Context Protocol (MCP) client of their choice.”
Advanced Text-to-Targeting Architecture
The platform utilises a natural language engine that allows buyers to converse with the agent to share their campaign parameters and targeting criteria.
The agent handles complex search and targeting workflows, including geographic and proximity intelligence to return comprehensive curated deal packages in seconds to minutes. Buyers can also leverage VIOOH’s proprietary synthetic audience indexing to target context-aware inventory, anywhere in the world.
The DOOH SSP is designing an open, protocol-agnostic infrastructure and plans to register it with emerging industry standards AdCP (Agentic Advertising Communication Protocol) and AAMP (Agentic Advertising Marketplace Protocol).
For product alignment and technical enquiries, please contact:
Ludovic Menard (ludovic.menard@viooh.com) or Benoit Vidal (benoit.vidal@viooh.com)
About VIOOH
VIOOH is a leading premium global digital out-of-home supply-side platform.
Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 37 markets and drives demand through partnerships with +50 DSPs globally, with more to follow.
For more information about VIOOH, please visit www.viooh.com or follow us on LinkedIn.
