VIOOH partners with b.drops to unlock programmatic DOOH access in Brazil’s self-care and wellness environments
28 July 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with b.drops, the largest Brazilian DOOH channel specialising in self-care and wellness environments, expanding programmatic access to premium DOOH inventory in Latin America.
The partnership delivers access to over 165 million monthly impressions across 7,680 digital screens nationwide, representing 5% of Brazil’s DOOH market. The b.drops network provides comprehensive national coverage, reaching audiences in major cities and regional areas across the country, including São Paulo, Rio de Janeiro, Brasília, Curitiba and Belo Horizonte.
The network connects brands to moments of care across a variety of locations, including 6,241 screens across gyms such as Smart Fit, generating over 159 million monthly impressions, and 1,180 screens across beauty salons such as Jacques Janine, delivering 19 million monthly impressions. A further 259 screens are available across barber shops nationwide adding a further 1.2 million monthly impressions, giving advertisers access to high-traffic environments and engaged audiences.
“Brazil is one of the most rapidly growing DOOH markets globally, and b.drops gives advertisers access to more than 6,000 screens across 120 cities, delivering content and entertainment in positive high-attention spaces,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. “Reaching people in gyms, beauty salons and barber shops puts brands at the heart of wellbeing moments, and making that inventory available programmatically is a real step forward for advertisers targeting Brazilian consumers.”
“Joining VIOOH’s platform opens our national network to a wider pool of international buyers looking to reach Brazilian consumers in the moments that matter most to them,” said Felipe Viante, Co-Founder and Executive Director of b.drops. “This partnership gives advertisers programmatic access to our screens across the country, with greater flexibility, agility and geolocation connecting them to an engaged audience, using technology and targeting at the right time.”
Through programmatic buying via VIOOH’s supply-side platform, advertisers gain enhanced flexibility, precision targeting and improved efficiency, ensuring maximum impact and measurable results across the b.drops comprehensive national network across Brazil.
About VIOOH
VIOOH is a leading premium global digital out-of-home supply-side platform.
Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 46 markets and drives demand through partnerships with +50 DSPs globally, with more to follow.
For more information about VIOOH, please visit www.viooh.com or follow us on LinkedIn.
About b.drops
b.drops is a DOOH (Digital Out of Home) media company specializing in long-dwell environments: beauty salons, barbershops, and gyms. With more than 7,600 active digital screens, 1,600 partner venues across 200 cities, and 165 million monthly impressions, b.drops operates where audiences stay for 45 to 120 minutes — creating unique conditions of attention and receptivity for advertisers. Founded in 2016, the company offers geolocation, branded content, live marketing, and programmatic media, counting SmartFit, Jacques Janine, and Marcos Proença among its clients.
