VIOOH expands programmatic DOOH access in Mexico with Grupo IMU partnership
16 July 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Grupo IMU, a prominent outdoor advertising space sales company in Mexico, expanding programmatic access to premium DOOH inventory across one of Latin America’s vibrant advertising markets.
The partnership delivers access to more than 400 digital screens across six cities throughout Mexico, generating millions of monthly impressions. Grupo IMU’s network spans key environments including airports, bus shelters, as well as outdoor billboards and urban panels around shopping centres, gyms and salons and residential properties.
Audiences can be reached across Mexico, giving advertisers the ability to connect with consumers throughout their daily journey at national scale. It has strategic placements in major cities and high-traffic locations across Mexico City, State of Mexico, Puebla, Guadalajara, Monterrey, Mérida and Mexico City International Airport.
“This partnership with Grupo IMU marks an important step in VIOOH’s expansion across Latin America, connecting media buyers with high-quality, flexible and brand safe inventory in one of the region’s largest and fastest-growing DOOH markets,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. “Mexico is a market full of potential for pDOOH, and Grupo IMU’s inventory puts brands right at the centre of it; from major metropolitan hubs to regional audiences that are harder to reach through other media channels.”
“Integrating with VIOOH’s global supply-side platform gives our inventory unique reach among international media buyers seeking to connect with Mexican audiences,” said Angel Romo, Marketing Director at Grupo IMU. “This partnership opens new doors for brands to activate campaigns across our network programmatically, with the precision and measurability that today’s advertisers demand.”
Through programmatic buying via VIOOH’s supply-side platform, advertisers gain enhanced flexibility, precision targeting and improved efficiency, ensuring maximum impact and measurable results across Grupo IMU’s network in Mexico.
About VIOOH
VIOOH is a leading premium global digital out-of-home supply-side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 37 markets and drives demand through partnerships with +50 DSPs globally, with more to follow.
For more information about VIOOH, please visit www.viooh.com or follow us on LinkedIn.
About Grupo IMU
Grupo IMU is the leading Mexican out-of-home media company that understands the city, analyses how people move, and designs strategic OOH & DOOH advertising solutions that connect brands with the right audiences.
With more than 25 years of experience, Grupo IMU offers an ecosystem of formats located in key mobility and high-value advertising points, enabling brands to build presence, recall, and relevance at the most important moments throughout their audiences’ journeys.
Through a consultative, technological, and sustainable vision, Grupo IMU transforms OOH communication into a strategic tool: combining data, geomarketing, coverage, creativity, and digital formats to design smarter, more measurable campaigns connected to people’s real lives.
For more information about Grupo IMU or any inquiries, please contact us on ventas@imu.com.mx or follow us on Grupo IMU | LinkedIn
