VIOOH expands Canadian market DOOH advertising access with new VENDO Media partnership

12 May 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with VENDO Media, a leading Canadian OOH company providing national scale, expanding programmatic access to premium digital billboard inventory across North America. 

The partnership delivers access to over 550 digital outdoor billboards across more than 125 Canadian markets, with 33 screens currently enabled for programmatic DOOH. VENDO Media’s network provides comprehensive national coverage across seven provinces including Ontario, Quebec, British Columbia, Alberta, Saskatchewan, Manitoba and New Brunswick, making it the widest-reaching roadside digital outdoor media company in the country.

The network includes 175 outdoor roadside billboards generating over 132 million monthly impressions with national coverage, alongside 43 outdoor spectaculars delivering 42 million monthly impressions. The strategic placements span key designated city centres including Toronto, Montreal, Vancouver, Calgary and Edmonton. 

“This partnership with VENDO Media strengthens our North American inventory, connecting media buyers with high-quality screens that reach audiences widely across Canada,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. “VENDO Media holds exclusive or dominant digital media supply in 75% of its covered markets, creating powerful opportunities for brands to achieve impactful nationwide coverage, while tapping into the real-time flexibility and value delivered by programmatic DOOH advertising.”

“By integrating with VIOOH’s platform, we’re giving brands programmatic tools to reach Canadian consumers efficiently across our extensive network,” said Sylvio Deluca, President at VENDO Media. “This partnership opens up our inventory to international buyers seeking to connect with target groups throughout their daily journey, creating real opportunities for measurable campaign impact.”

Through programmatic buying via VIOOH’s supply-side platform, advertisers gain enhanced flexibility, precision targeting and improved efficiency, ensuring maximum impact and measurable results across VENDO Media’s comprehensive national network spanning over 125 Canadian localities.

About VIOOH

VIOOH is a leading premium global digital out-of-home supply-side platform. 

Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.

Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 37 markets and drives demand through partnerships with +50 DSPs globally, with more to follow.

For more information about VIOOH, please visit www.viooh.com or follow us on LinkedIn.

About VENDO Media

VENDO Media is a leading Canadian Out-of-Home company providing national scale, regional coverage and innovation.  With over 550 Digital Outdoor billboards across 125 markets, VENDO Media is the widest reaching Digital Outdoor media company in the country.  VENDO Media also offers Static Outdoor billboards and digital advertising options in Office Towers, Residential and other indoor venues. We are a different OOH company.

For more information regarding this announcement:

Sylvio Deluca

VENDO Media I President

  416.400.7678

  sylvio@vendomedia.ca

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