VIOOH brings GSTV’s national fuel and convenience US network to programmatic buyers
10 November 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with GSTV, the national media network engaging targeted audiences at scale across tens of thousands of fuel retailers across the US. GSTV combines premium content with measurable data, making it easy for brands and retailers to reach consumers during a moment of attention and action. It is the largest scaled digital media platform focused on convenience and fuelling environments.
The partnership delivers access to screens at more than 29,000 fuel and convenience retailers nationwide, reaching 115MM unique adults 18+ per month. GSTV works with best-in-class convenience partners and retailers including 7-Eleven, Arco, BP, Casey’s, Chevron, Gulf, Citgo, Speedway, ExxonMobil, Shell, Sunoco, Phillips 66, and Marathon. Its content plays as an unskippable, full-sound, four-minute loop, which is the average time it takes a consumer to fill up their gas tank.
“GSTV brings a distinctive advertising environment to programmatic DOOH,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. “Full-sound video, a captive audience and coast-to-coast reach is a rare combination. Through VIOOH, media buyers can now access all three with the flexibility and precision of the programmatic workflows they already use. It’s another important step in building out our US offering.”
“Our network reaches consumers at a moment when they are highly attentive, engaged and often just steps away from making a purchase,” said Evan Pfeffer, SVP, Head of Programmatic at GSTV. “Partnering with VIOOH opens that moment up to a wider community of programmatic buyers, giving brands a simple way to add premium, measurable video to their media plans. We’re excited to help advertisers connect with consumers at scale, across the US.”
Through its integration with VIOOH, buyers can now access GSTV’s inventory through an established programmatic buying workflow, gaining enhanced flexibility, precision targeting, and improved efficiency across GSTV’s national network in the US.
About VIOOH
VIOOH is a leading premium global digital out-of-home supply-side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 49 markets and drives demand through partnerships with +50 DSPs globally, with more to follow.
For more information about VIOOH, please visit www.viooh.com or follow us on LinkedIn.
About GSTV
GSTV is a data-driven, national media network entertaining targeted audiences at scale across tens of thousands of fuel retailers. Reaching 115 million American adults monthly, GSTV engages viewers at an essential waypoint of their consumer journey, and GSTV is the largest consolidated and scaled digital media platform in the convenience and fuel channel. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods, and other sectors following a fuel transaction. GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world’s largest advertisers. For more information, gstv.com.
