VIOOH and JCDecaux North America Launch Programmatic DOOH Capability for New York Digital Newsstands
New York City, NY – September 21st, 2022 – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, in partnership with JCDecaux North America, announced the launch of their market-first programmatic digital OOH (pDOOH) offering for newsstands across New York.
For the first time, advertisers are able to serve DOOH adverts programmatically on newsstands, which are a group of synchronized screens of different sizes. This is an industry-first for a supply-side platform, to develop a capability that enables media owners to trade screens of different sizes programmatically as one viewable area, such as a newsstand. The synchronized newsstand digital screens are able to play a creative, or a set of creatives, across all the screens at the same time.
Newsstands are the largest street-level advertising displays in NYC. The advertising panels add up to approximately 13.5 feet by 11.5 feet and have multi-sided digital displays to reach both traffic and pedestrian footfall on both sides of the street.
“We’re thrilled to be announcing our latest product innovation at VIOOH in partnership with JCDecaux North America,” said Jean-Christophe Conti, Chief Executive Officer at VIOOH. “This new offering enables advertisers to have more flexibility with their pDOOH creatives. By combining VIOOH’s programmatic DOOH capabilities with JCDecaux’s premium and strategically placed newsstands, brands can take advantage of the precision targeting and measurability of programmatic with the effectiveness of high-impact and multi-screen OOH inventory,” added Conti.
JCDecaux’s newsstands are the latest street-level advertising displays in New York and are situated in 57 key locations across Manhattan below 96th Street. The newsstands are strategically positioned alongside high-traffic corridors in the most popular commercial and business neighbourhoods in the city, including Midtown, Upper West Side, Upper East Side, Lower Manhattan and the Financial District – locations that provide a premium footprint for both national brands and local advertisers to reach diverse target audiences.
“With the addition of our 57 Manhattan Digital Newsstands, we now have over 420 of the largest street-level digital screens available for programmatic trading across the highest demand areas of New York City,” said Jean-Luc Decaux, President & Co-CEO at JCDecaux North America.
You can read more about JCDecaux’s premium newsstand screen inventory here.