Verde Outdoor Capital Unveils Refreshed Brand and Website for Its Next Era of Growth
New billboard real estate financing capabilities, refreshed identity and redesigned website reflect VOC’s continued evolution as a financing partner to billboard operators
Tempe, AZ — Verde Outdoor Capital (VOC) is entering its next era of growth with broader financing capabilities, a refreshed brand identity and a new website designed to better serve operators across the outdoor advertising industry.
VOC provides $2 million to over $50 million in financing for acquisitions, refinancing, recapitalizations, digital conversions, development and expansion. The company is also expanding its lending services to include easement and other billboard real estate financing.
“VOC has grown considerably since we first established the company, but our focus has remained the same: helping billboard operators capitalize on growth opportunities and continue building stronger businesses,” said Rickard Strom, VOC President. “This next chapter gives us more ways to serve our clients, from financing billboard growth to financing the real estate interests behind their assets. It also gives us a brand that better reflects the level of service, capital and customized support we provide today.”
The refreshed identity was designed to reflect that evolution while remaining rooted in outdoor advertising. Platinum-inspired elements reference the steel used in billboard development and reinforce VOC’s premium approach to service. A green roadway symbol trends upward to represent consistent growth backed by VOC, while the refined wordmark and structured visual system create a more sophisticated expression of a financing partner built specifically for the billboard industry.
The new website makes it easier for operators to explore VOC’s financing options, understand available solutions and learn what to expect from the process. Designed to make the path to financing more informative and approachable, the site provides a clearer starting point for operators evaluating their next opportunity.
Together, the broader financing platform, refreshed identity and new digital experience better reflect the company VOC has become and its long-term commitment to serving the billboard industry.
To learn more, visit verdeoutdoorcapital.com.
About Verde Outdoor Capital
Verde Outdoor Capital (VOC) is a specialized capital provider for experienced billboard operators, offering $2 million to over $50 million in financing for acquisitions, refinancing, recapitalizations, development, digital conversions, expansion, easements and other strategic real estate interests tied to billboard assets and site control. VOC combines deep OOH lending experience, flexible structures and direct access to decision-makers to help operators finance growth and move their businesses forward.
