The Ten Minute Fix to Billboard Spec Art
What is billboard spec art? Spec art in the outdoor advertising industry is simply a series of ads created for a potential customer. The customer generally doesn’t know you are creating the ads, as you are using them as a tool to help get in front of the client.
Spec art is a vital piece of any successful outdoor sales process. It is much easier to approach potential clients and customers when you have some professional ads about their business ready for them to look at. You give them the impression that you have done your homework and care about their business. It’s a great ice breaker.
The ten minute fix to doing spec art… is Tasty Ad. We created it specifically for that purpose. And the great part of it is that you don’t need any design experience. Tasty Ad has built in professional ad templates that are easy to customize. Once you get the advertiser’s information in, you simply choose an ad template and Tasty Ad does the rest. You can tweak the copy, colors, fonts and images if you like.
Creating Effective Spec Art for Potential Customers:
If your sales lead is hot or cold, it doesn’t really matter. This process uses information about the potential advertiser that is already available online. Start by browsing their facebook and other social media profiles. Facebook is usually your best bet. See if your lead has any sales going on, employees they have recognized or products/services they feature. Your billboard spec art should be simple and to the point. See this post for info on creating great looking ads!
Use some of the info you find to create your ads. Perhaps it’s a big sale they are advertising online or elsewhere. If it’s close to a holiday season like Christmas or Independence Day, go ahead and make an ad for that as well. Just a simple “Happy Holidays” with their logo and contact info is fine. It’s a good idea to create a simple logo ad as well. Something they would run in between sales and special events. Create at least 3-5 pieces of spec art. The more the better as you will have a higher chance of creating something they really like.
Presenting the Ad to Potential Clients:
Tasty Ad has a well organized proposal tool that is very easy to use. Share OOH ads with potential sales leads by email. Upload your ads, location maps, and photos. Tasty proposals generates and sends a professional email. Click here for an example.
So why wait! Salesmen no longer have to wait for spec art! They can design it themselves, right on the spot. Plus try it for 2 WEEKS FREE. No contracts or cancellation fees. Plus we are always here to help.