The art of mixing digital billboards with digital mobile billboards
Digital Out of Home Advertising has come a long way in the past few years. Because of the recent partnership between Adomni and Uber, resulting in the new Uber OOH media channel, exciting capabilities have opened up for advertisers to target consumers in very unique ways. By combining mobile data technology and our ad serving algorithm, advertisers can serve ads to viewers in conjunction with each other. This applies to all outdoor screens.
Here are a few scenarios for how this works:
1. A pedestrian notices an ad displayed on an Uber OOH screen as it drives past them. Minutes later, the pedestrian looks up and sees the same ad displayed on the giant digital billboard in front of them.
2. A passenger in a vehicle notices an ad on a billboard. The passenger looks over to the vehicle next to them and sees the same ad displayed on top of an Uber vehicle stopped at a red light.
3. A customer sees an ad as they are entering their Uber ride. The car drives by several large digital billboards, which display the same ad that the customer saw on top of the Uber OOH screen.
This unique method plays an important role in the “Rule of 7” or “7 Times Factor”. The Rule of 7 is a determination of the average number of views an ad must make on a member of its target market before making a sale. Showing your ads across multiple forms of advertising media like digital billboards and Uber OOH screens combined can drive the marketing results you are looking for.