SNA Displays LED Tech Part of Nashville’s Newest Cutting-Edge Music Venue
NASHVILLE—SNA Displays added a curved LED marquee to The Pinnacle, a new music and live entertainment venue in the central Nashville development known as Nashville Yards. Operated by AEG Presents, the live-entertainment division of AEG, The Pinnacle is described as the “entertainment crown jewel” (The Tennessean) of Nashville Yards. Capable of delivering live music to 4,500 guests, The Pinnacle has more capacity than any other concert hall in Music City.
Since opening its doors in February for a sold-out show featuring country music star Kacey Musgraves, AEG’s cutting-edge flagship Nashville venue, The Pinnacle, has received praise from Variety, Forbes, Pollstar, and many more outlets. The venue has already welcomed hundreds of thousands of fans to see performances from standout acts including Zac Brown Band, Megan Moroney, T-PAIN, Jason Isbell, ILLENIUM, Jack White, and more.
Mounted above The Pinnacle’s main entrance, the LED banner faces 9th Ave and overlooks an open outdoor courtyard with artificial turf, seating, and other pre-show gathering amenities. The new 79’10” long by 5’6” tall display is built from SNA Displays’ EMPIRE™ Exterior LED video technology and features a 6.6 mm pixel pitch.
YESCO provided LED installation services.
“Crisp, high-resolution digital signage is key to cementing The Pinnacle’s growing reputation as a cutting-edge music venue,” said Richard Hill, SNA Displays’ director of sales for museums and themed entertainment. “It sets expectations for guests and ramps up enthusiasm for the show. Nashville is world-renowned for its music scene and we are thrilled to be part of the monumental experience that Nashville Yards delivers to its guests.”
Nashville Yards is a 19-acre mixed-use development in central Nashville. Its amenities include 3 million square feet of office space, 7 acres of activated open space, more than 1,000 hotel rooms, and 350,000 square feet of retail, entertainment, and restaurant space.
See more at SNA Displays’ The Pinnacle at Nashville Yards portfolio page.
About SNA Displays
SNA Displays is a leading LED video display manufacturer across several market sectors including sports and live-event venues, out-of-home (OOH), commercial real estate, retail environments, museums and commissioned digital art, workplaces, new construction, and many others. With a focus on quality, technological and construction expertise, and dependable service, we have worked alongside technology partners to design and build some of the largest and most recognizable LED video installations in the world. Discover how Dreams Live Digitally® at snadisplays.com.
About AEG Presents
AEG Presents is one of the largest live music companies in the world. The company is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music events and world-renowned festivals. AEG Presents operates in North America, Europe and Asia through 16 regional offices that support its tours which include such artists as Taylor Swift, Paul McCartney, Elton John, The Rolling Stones, Justin Bieber, BTS, Ed Sheeran, Katy Perry and Kenny Chesney; produce or support over 25 music festivals, including the iconic Coachella Valley Music & Arts Festival, Stagecoach, the New Orleans Jazz & Heritage Festival, Hangout Festival, Electric Forest, and Firefly; and owns, manages or books more than 80 clubs and theaters. AEG Presents produces and promotes more than 11,000 shows annually worldwide and conducts business under such globally renowned brands as AEG Presents, Goldenvoice, The Bowery Presents, Concerts West, Messina Touring Group, Marshall Arts LTD, Madison House Presents and PromoWest Productions. For more information, visit aegpresents.com.
Source: SNA Displays
