PPDS appoints Bruce Wyrwitzke as its new Director of Digital Signage Sales in North America

PPDS Bruce Wyrwitzke

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ATLANTA – PPDS, the exclusive global rights to Philips Professional Displays, is excited to announce the appointment of highly experienced and highly skilled AV professional, Bruce Wyrwitzke, as its new Director, Digital Signage Sales.

His areas of focus include retail, hospitality, food and beverage, education, public venues (including entertainment), broadcast, security (including control rooms), houses/places of worship, among others.

Accelerating PPDS’ growth strategy and ambitions in North America, Bruce is the latest high-profile appointment to join the company this year, following the additions of Beth Donow (Manager, Supply Chain), Scott Adams (Director, Hospitality) and Osvaldo Velarde (Product Manager), among others.

Based in Monument, CO (just north of Colorado Springs), Bruce joins PPDS equipped with almost 20-years of pro AV experience, having worked for some of the world’s leading technology brands, during a successful and highly captivating career.

Career milestones

Highlights of his career include tenures as National Sales Manager for ASUS North America (6.5 years) and, prior to that, National Account Manager at Planar Systems (7.5 years) gaining specialists product, sales, and distribution knowledge across a variety of display technologies for specific markets. His focus areas include: dvLED & LCD Video Walls, Large Format Displays, Desk Top Monitors, Touch Screens, among other things.

 Intriguingly, before joining the AV community, Bruce – a Bachelor of Science in Electrical Engineering from the University of Portland, Executive MBA from Colorado State University and a qualified Rocket Scientist – specialized in the manufacturing, launch, and on-orbit testing of Defense Satellite Communications System (DSCS) satellites for the U.S. Air Force. Working as the MILSATCOM (Military Satellite Communications) Orbital Operations Manager, his role saw him head-up a 150-member team for all Launch and Early Orbit (LEO) operations of the third generation Defense Satellite Communication System satellites, and chairing quarterly conference between Air Force, Army and other Department of Defence agencies.

Joe King, VP Commercial Displays, North America at PPDS, commented: “We’re happy to welcome Bruce to the PPDS team during what has been an incredible year for the company. His knowledge and experience make him a great fit for this key position, in which he will be responsible for further building on our growing and successful digital signage division during a period where opportunities have never been greater.”

New opportunities

According to market forecasts, demand for digital signage solutions continues to rise substantially, with market value projected to reach $27.8 billion globally by 2026 and $9.2 billion in North America during the same period.

Joe added: “With a number of key digital signage product launches this year – such as the new Philips L-Line LED 7000 Series, Philips Q-Line and Philips B-Line range – each designed and built to cater for specific needs and markets, we have experienced significant growth and interest in our solutions, notably cross retail, hospitality, public venues and education environments. I look forward to working with Bruce on further developing our strategy and achieving our ambitions.”

Commenting on his appointment, Bruce added: “I’m excited to be joining PPDS, a company I have kept a close eye on throughout my career and have been impressed with its range of innovative and often transformative, digital signage products and solutions that have entered the market in recent months and years. The company is on the crest of a wave right now and I look forward to being part of its success moving forward.”

To learn more about PPDS’s digital signage solutions, please visit the brand-new website here, or contact your local PPDS account manager.

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