PPDS announces new distribution partnership with FVC in the Middle East, introducing Philips Professional Displays and satellite Studio Hubs
PPDS will partner with FVC in the Middle East to distribute Philips Professional Displays, including digital signage, direct view LED displays, and professional TVs, with FVC to host PPDS Studio Hubs within its demo centres in Dubai and Riyadh.
Amsterdam, 02 September 2025: PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions, is delighted to announce a new strategic distribution partnership with FVC, expanding its reach and strengthening its presence across the Middle East and parts of North Africa.
Under this new agreement, FVC will represent and distribute the full PPDS portfolio of Philips Professional Displays – including the latest digital signage, direct view LED displays, and professional TVs – delivering world class AV solutions to customers across a wide range of verticals. From corporate, education, government and defence, through to retail, hospitality, healthcare, and more.
A trusted regional leader
Headquartered in Dubai, FVC is a value added distributor with a long standing reputation for bringing leading edge audiovisual and unified communications technologies to the market. The partnership ensures that systems integrators and end customers in the region can access the award winning PPDS portfolio, supported by FVC’s extensive partner ecosystem and technical expertise.
Mr K S Parag, Managing Director at FVC, commented: “Partnering with PPDS to bring the full Philips Professional Displays portfolio to the MEA region is a significant milestone for us. From advanced digital signage and LED solutions to professional TVs, this collaboration enables us to deliver a wider range of world class AV technologies with seamless integration and reliability.
“With PPDS’ innovation and our strong partner ecosystem, we are confident of creating new opportunities for our customers and driving meaningful growth across multiple industries. We look forward to building a long term, successful partnership together.”
Wim De Geest, Executive Director MEA, PPDS, added: “We are delighted to be working with FVC, a distributor that shares our passion and proactive approach to delivering best in class AV solutions. From our very first discussions, it was clear that FVC’s expertise and network would be invaluable in helping us to expand our presence in the Middle East. Together, we will extend significant value and support to our partners and customers in the region.”
Expanding reach with Studio Hubs
As part of the partnership, FVC will also host satellite PPDS Studio Hubs in its demo centres in Dubai and Riyadh, providing dedicated spaces for integrators and customers to experience the latest and greatest innovations from Philips Professional Displays first hand. These satellite Studios form part of PPDS’ growing international network, designed to connect local markets with global resources and expertise, ensuring seamless collaboration and solution design.
Jae O Choi Park, Head of Commercial EMEA, PPDS, concluded: “By combining our new partnership with FVC and the introduction of PPDS Studio Hubs in Dubai and Riyadh, we are strengthening connections between local markets and our global innovation network. These spaces will give system integrators and customers the opportunity to experience our Philips Professional Displays first hand, to collaborate with our full network of technology partners, and to be inspired by the possibilities our total solutions can bring.”
To learn more about PPDS, please visit the website here, or contact your local PPDS sales manager.
About PPDS
PPDS is a trading name of TP Vision Europe B.V. (“TP Vision”) and MMD-Monitors & Displays Nederland B.V. (“MMD”), registered in the Netherlands, with their head offices in Amsterdam. TP Vision and MMD are wholly owned subsidiaries of TPV Technology Limited (“TPV”), the world’s largest manufacturer of monitors and a leading provider of display solutions.
PPDS exclusively markets and sells Philips Professional Displays, covering professional TVs, signage and direct view LED solutions, worldwide under trademark license by Koninklijke Philips N.V.
By combining the Philips brand promise with TPV’s manufacturing expertise in displays, PPDS employs a competitive and focused approach to bring innovative products to market – from its 10” touchscreen through to unlimited direct view LED displays. Designing solutions that make a positive impact, both for resellers and for end customers – at the right time and in the right places.
About FVC
FVC is a leading value-added distributor, with a proven track record of delivering cutting-edge audiovisual, unified communications, and collaboration solutions to enterprise and government sectors. Headquartered in Dubai, FVC partners with world-class technology providers to bring innovative products and services to market, supported by a strong ecosystem of system integrators, resellers, and service providers. More than a distributor, FVC acts as a value creator, offering demo and experience center’s, technical expertise, training, and end-to-end support that empower partners and customers to unlock new opportunities and drive digital transformation across the region.
