PATTISON Outdoor Launches “Planting it Forward”
Mississauga, ON, JULY 28th, 2025 – PATTISON Outdoor, Canada’s only fully dedicated Out-of-Home company, is proud to announce Planting it Forward, a national tree-planting initiative. Led by its internal ESG Committee and in partnership with Tree Canada, PATTISON is pledging to plant one tree for every static billboard structure it operates, over the next three years starting in Fall 2025 through to 2028. Planting it Forward will also distinguish PATTISON as Canada’s first OOH company to implement a national tree-planting program.
This project reinforces PATTISON’s commitment to nature stewardship and a greener future. With assistance and insight from Tree Canada, the goal is to plant 20,000 seedlings across Canada in critical areas in need. Tree species will be thoughtfully chosen to support the ecological needs of wildfire-impacted landscapes, promote biodiversity, and assist the recovery of species-at-risk.
“Our ESG Committee was formed with a goal of driving purposeful green initiatives,” said Shannon Parker, Co-Chair of PATTISON’s ESG Committee. “Planting it Forward allows us to give back to communities that we serve in a lasting way.”
Throughout the course of this exclusive partnership, Tree Canada will provide reporting that highlights the areas benefitting from Planting it Forward; thereby substantiating PATTISON’s accountability to this environmental initiative and solidifying its commitment to sustainability.
About PATTISON Outdoor
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. PATTISON helps brands and businesses harness the power of Out-of-Home advertising by providing the most comprehensive range of products, markets, insights and customer support services.
With roots dating back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards to transit, digital, airport, residential, office, and street-level formats. PATTISON is headquartered in Toronto, Ontario, with over 25 sales offices across the country, providing advertisers unmatched reach and coverage with products available in over 200 markets coast to coast.
For media inquiries, please contact:
Kiaan Sepehr
Manager of Marketing & Communications, Marketing
2700 Matheson Blvd E
Suite 500, West Tower
Mississauga, ON L4W 4V9
Email: KSepehr@pattisonoutdoor.com
Direct: 905-282-5231
