Out of Home (OOH) Growth
Out of Home advertising is growing at a great rate. Radio, television and newspaper are dropping at a high rate. Why is that you might say? Software technology has been automatically integrated. What is software integration? Software Integration is the process of aggregating diverse sub-systems to combine to form one coherent multi-functional system. It involves conjoining the system and the software applications to act as a whole. Data is getting more creative also. By integrating real-time data feeds into digital displays, our clients will be able to produce a very clear picture and snapshot of the “now” for target audiences.
Small businesses are having more accessibility to OOH also. Planning and booking has gotten so much easier and now to measure a campaigns ROI is easier as well. Mobile location services are starting to monitor how many viewers per day you may have. Innovation is the name of the marketing game these days, and DOOH does just that. Here are just a few examples of how OOH is growing.
Some popular forms of OOH Advertising: