OOH advertising app CAASie partners with Reload Media

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Out of home advertising app CAASie has partnered with global digital marketing agency Reload Media to help small and medium businesses close the gap between their digital presence and outdoor advertising.

The announcement:

Out-of-home (OOH) advertising app, CAASie, and global digital marketing agency, Reload Media, have partnered to help small-medium sized business (SMB) close the gap between their digital online and digital outdoor advertising.

SMBs often engage a digital agency to boost or build their online presence, with things like social media and pay-per-click marketing, and search engine optimisation. However, when it comes to incorporating an out-of-home campaign into the marketing mix, it usually requires a specialist media buying agency.

The administrative overheads and differences in creative execution often mean that outdoor campaigns are isolated from the overarching digital strategy.

“Partnering with Reload Media allows users of CAASie to receive the support they need to integrate their CAASie campaigns with the rest of their digital strategy.

CAASie allows marketers to self-serve ads in real-time, the same way they would through other digital channels, such as Facebook and Google. This means that the outdoor campaigns can be just as dynamic as their online counterparts – even making techniques such as A/B testing, traditionally only possible online, available for outdoor advertising”, explains Taryn Syratt, Director of Operations at CAASie.

The partnership with CAASie allows Reload Media to become a ‘one-stop-shop’ for all things digital, now incorporating digital out-of-home advertising. This brings all digital formats under the one roof, giving clients the ability to seamlessly transition between formats using an omni-channel approach, without having to coordinate multiple agencies.

“This exciting partnership between Reload and CAASie allows our clients to get one step closer to creating a truly omni-channel digital strategy for their business. In the past, out-of- home advertising has traditionally been out of reach for many of our SMB clients, due to the hefty price tag and lack of integration that comes from using this channel in tandem with digital marketing.

“With the Reload and CAASie teams now working closely together, it's never been easier for brands to close the gap between online and out-of-home marketing,” says Elias Savvakis, Digital Strategy Consultant at Reload Media.

Source: CAASie media release

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