OAAA Announces 2025 Local Case Study Award Winners, Celebrating Innovative Campaigns in OOH Advertising
Bank of America and Istrouma awarded Grand Prizes
Washington, D.C., May 8, 2025 — The Out of Home Advertising Association of America (OAAA) proudly announced the winners of the 2025 Local Case Study Awards this week during its annual Media Conference in Boston. The awards honor campaigns that effectively harnessed out of home (OOH) advertising to drive business success, showcasing exceptional creativity, strategic audience targeting, and measurable impact across the OOH landscape.
Since its inception, the OAAA/Geopath Local Case Study Awards have honored OOH’s power to fuel business growth and deliver real-world results. This year’s competition showcased a diverse range of innovative campaigns across industries, illustrating the evolving role of OOH in connecting with consumers through creative formats and strategic placements.
The coveted Grand Prizes of the 2025 Local Case Study Awards were awarded to Rae Aylesworth of OUTFRONT Media for Bank of America’s Boston Marathon ‘Human Sponsorship’ campaign in Boston, MA, and Brittany Sadlouskos of DAA Media & Marketing for Istrouma at Sugar Farms for its relaunch campaign in Baton Rouge, LA. Both winners were celebrated on stage at the conference, where they accepted their awards and offered insights into the strategies and impact behind their successful campaigns.
Bank of America’s “Human Sponsorship” Campaign
As the new presenting sponsor of the Boston Marathon, Bank of America launched the “Human Sponsorship” campaign to highlight the personal stories of charity runners and inspire community support. With over 300 OOH placements across billboards, transit, and street furniture, the campaign transformed Boston into a platform for giving.
The campaign resulted in a record-breaking $71.9 million raised for 168 charities, marking a 78.4% YoY increase and 268,000 individual donations processed. By positioning OOH at the core of a multi-channel effort, Bank of America showcased the power of purpose-driven advertising to drive meaningful social impact.
Istrouma at Sugar Farms Relaunch Campaign
Following a summer closure, Istrouma at Sugar Farms launched a refreshed brand identity alongside a targeted OOH campaign designed to boost local awareness and drive foot traffic. The creative focused on the venue’s unique blend of food, farm, and family-friendly experiences, with strategic placements within a 5-mile radius of the property.
The campaign resulted in a 136% YoY increase in foot traffic in December and a 30% increase in sales. With 95% of visitors being new, Istrouma’s OOH strategy successfully reintroduced the venue to the community and attracted fresh audiences.
Alongside the Grand Prize winners, five finalists were also acknowledged for their outstanding campaigns:
- Beth Fischer, Melissa Moberg and Lauren Shuba of Adams Outdoor Advertising for “Cantey Foundation Specialists: Foundation Repair Campaign
- Jackie Foss of Extra Credit Projects for “GRReat Billboard Hunt for Gerald R. Ford International Airport (GRR)
- Lori Johnson of Lamar Advertising Company for “Anythink Libraries: Year-Long Event Promotion Campaign
- Mike Joyce of OUTFRONT Media for “Escape the Algorithm” by the Peabody Essex Museum
- Paul Murad of OUTFRONT Media for “JOB TODAY: New York’s #1 Hiring App
“The 2025 Local Case Study Awards showcase how out of home advertising continues to drive business success in today’s local media landscape,” said Anna Bager, CEO of OAAA. “This year’s winners demonstrate the incredible potential of OOH to foster deep consumer engagement and achieve impactful results. We’re excited to honor campaigns that push the boundaries of creativity and deliver real-world business outcomes.”
Visit our library of Local Case Studies to explore how brands are leveraging OOH to achieve impactful results for local businesses.
