New Tradition Launches DOOH Platform With SNA
MIAMI—Out-of-home (OOH) media vendor New Tradition recently added a double-sided LED billboard along Florida State Road 112, selecting SNA Displays’ 10 mm EMPIRE™ Exterior LED video technology. Located approximately one mile from Miami International Airport, the digital billboard faces east and westbound traffic along the heavily trafficked thoroughfare that serves as a direct route between the airport and Miami Beach.
The two-sided exterior LED display is mounted to a large V-shaped subframe to allow for longer read times for automobile traffic. Both faces are approximately 14’ tall x 48’ wide (408 x 1,440 pixels) for a total of 1,265 square feet of digital advertising space that processes nearly 1.2 million pixels.
“This new DOOH platform is perfectly situated for maximum exposure,” said Pete Simon, SNA Displays’ director of OOH. “Tens of thousands of eyes will see these LED billboards every day—more when Miami’s tourism season reaches its peak. New Tradition excels at outdoor advertising and has been an excellent partner of SNA Displays. We’re proud of the collaborative work we’ve done with them over the years and look forward to many more opportunities in the future.”
Arango Billboard & Construction provided LED installation services.
See more at SNA Displays’ portfolio page.
About SNA Displays
SNA Displays is a leading LED video display manufacturer across several market sectors including sports and live-event venues, out-of-home (OOH), commercial real estate, retail environments, museums and commissioned digital art, workplaces, new construction, and many others. With a focus on quality, technological and construction expertise, and dependable service, we have worked alongside technology partners to design and build some of the largest and most recognizable LED video installations in the world. Discover how SNA Displays builds big at snadisplays.com.
About New Tradition
Founded in 2010, New Tradition is one of the fastest-growing Out-Of-Home media companies in the United States as well as one of the largest independent operators of large format digital and static signage. With a focus on urban core environments, New Tradition provides advertising platforms for national brands and advertising agencies throughout the country. This includes signage in New York, Los Angeles, Boston, Nashville, Miami, Atlanta, Detroit, Austin, San Antonio, San Francisco, Seattle, Portland, Las Vegas. Learn more at newtradition.com.
