New Partnership Brings Transparency and Scale to Independent Billboard Owners
Collective Outdoor is putting independent billboard owners back in control of their bottom line. Working with independently owned inventory that reaches thousands of operators, Collective makes it simple to turn unsold or “remnant” space into predictable revenue without disrupting your direct-sale business. Collective does not white-label your boards, allowing owners to keep their brand recognition, attribution, and direct-sale relationships intact. The emphasis on transparent pricing and straightforward reporting ensures you always see how revenue is generated and paid out.
To support this effort, Collective Outdoor has partnered with Screenverse, a digital out-of-home (DOOH) company that has built one of the largest networks of physical digital screens and serves as an embedded programmatic partner, helping media owners simplify and scale monetization across thousands of screens. Together, Collective and Screenverse prioritize brand safety, transparent pricing, and clear, actionable reporting. This allows billboard owners to always see who’s buying their inventory, how campaigns are performing, and how attribution is preserved while retaining full control over creative approvals and sell-through. Chris Whalen, Co-Founder of Collective Outdoor, shared, “We couldn’t be more excited for our partnership with Screenverse. When we sought a partner on a programmatic network for Independent Billboard Owners, we wanted someone who shares Collective Outdoor’s core values: transparency & honesty. We found this and then some with Screenverse, and we are excited to build a network around everything we believe in together.”
For independent operators looking to maximize revenue with minimal operational friction, this partnership offers a practical, low-touch path to smarter yield management. Contact Collective Outdoor at chris@collectiveoutdoor.com to learn more.
