Looking at the future of OOH at WOO Seoul APAC Forum – registration now closed after sell-out
The future of Out of Home is partly defined by its growth in emerging markets and the World Out of Home Organization Regional Forum in Seoul, South Korea from November 5-7 is the perfect opportunity to see the future in action with an examination of new technologies and initiatives in a booming market.
A record number of delegates for a WOO Regional Forum will hear speakers headlined by keynotes from senior JCDecaux executive Daniel Hofer and Cheil Worldwide’s Head of Solution Division Hun Choi. Among the issues covered will be measurement, automation, programmatic, the growing importance of global regulation and new ways to grow OOH’s share of a global ad market that offers multiple opportunities as well as challenges.
WOO President Tom Goddard says: “Of all the global regions APAC probably offers the most clues about the way the Out of Home industry and, indeed, the wider ad market is likely to develop. So we’re delighted to convene in Seoul for a sell out forum to hear from a truly extensive and expert speaker line-up. Seoul will be a great way to bring 2025 to a close and prepare for another challenging but invigorating year in 2026.”
For further information: contact Richard Saturley at richard@worldooh.org
About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international company – JCDecaux – as well as blowUP media and Ocean Outdoor from Europe, OUTFRONT Media and Lamar from the US, Provantage from South Africa, oOh!media from Australia, Asiaray from Hong Kong and the Multiply Media Group from the UAE. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the IOAA from India, FAW from Germany and the OMA in Australia.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org
