Lamar Advertising Launches Health Connect to Help Pharmaceutical Brands
Through partnerships with leading industry data providers and innovative approaches to measurement, pharma brands can now extend and amplify existing media investments and deliver messages to the right audiences at the right time using Out of Home media
Baton Rouge, LA – September 5, 2025 – Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced the launch of Health Connect, an Out of Home (OOH) advertising solution designed exclusively for the pharmaceutical industry. Health Connect combines data-driven audience targeting with advanced measurement capabilities to help pharmaceutical brands deliver their message to the right consumer at the right moment, achieving greater levels of measurable results from media campaigns.
“Lamar’s Health Connect solution is an innovative and transformative approach that allows pharmaceutical brands to maximize campaign results by leveraging the full power of Out of Home advertising,” said John Miller, Executive Vice President of Sales and Marketing for Lamar. “By integrating data from the leading pharmaceutical data providers, Health Connect helps pharma brands identify, reach, engage, and influence highly segmented target audiences with new levels of clinical precision.”
Health Connect seamlessly integrates data from some of the leading data providers in the pharma industry, including IQVIA, OptimizeRX, Veeva and PurpleLab, enabling pharma brands and healthcare advertising agencies to target and reach the patients they care about most on both a nationwide and hyperlocal scale. Pharma marketers can leverage the Health Connect Audience Mapping tool to view OOH media displays nationwide that align with single or combined audience segments, making it easier to identify and select the displays with the highest likelihood of reaching their target audiences.
Health Connect also offers enhanced levels of campaign measurement, delivering key insights related to tangible outcomes. By analyzing mobile location data, Health Connect helps pharma brands understand how messages delivered via billboards, digital screens, transit media or any OOH asset drove increases in doctor and specialist pharma visits or in prescriptions filled.
“Out of Home is not only a proven and powerful channel in its own right, it has been proven to dramatically lift and amplify the impact of complementary media channels,” said Miller. “We are excited to offer pharma and healthcare marketers new opportunities to increase campaign effectiveness by incorporating Lamar’s nationwide OOH network into their strategic media mix.”
About Lamar Advertising Company
Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in North America, with over 366,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 5,200 displays.
Press Contact:
Allie McAlpin
Lamar Advertising Company
VP of Marketing Services & Communications
(225) 926-1000
amcalpin@lamar.com
