Kessler Outdoor Advertising Divests to Oliver Outdoor Advertising

Kessler Outdoor Oliver Outdoor Williamson Associates

Watchfire Signs

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ZANESVILLE, OHIO, 1/3/24 – Kessler Outdoor Advertising has announced the sale of its assets in Southeast Ohio to Oliver Outdoor Advertising, a family owned and operated billboard company based out of Butler, PA. Williamson & Associates Mergers and Acquisitions acted as exclusive advisor to Kessler Outdoor. Terms of the deal were not disclosed. 

Kessler Outdoor Advertising is a division of Kessler Sign Company, which was founded in 1972. Since that time, Kessler Outdoor Advertising has been owned and operated by Bob, Rodger and David Kessler. Under the three brothers’ direction, Kessler Outdoor Advertising has developed into one of the nation’s premier outdoor advertising and sign companies. Growth, innovation and dedication to customers is, and always has been, a trademark of Kessler Outdoor. The company’s 350 digital and static faces provide coverage in 14 counties throughout Southeast Ohio and West Virginia.

This transaction expands Oliver Outdoor’s coverage significantly and allows them the privilege of stewarding another family-owned company into a new chapter. Jerry Oliver, President & CEO of Oliver Outdoor, had this to say about the acquisition: “A great Kessler name, culture and assets fit hand in glove with our family’s company! We are grateful and excited to have the opportunity to serve the amazing businesses and organizations in the greater Zanesville markets!”

The divestiture will allow the Kessler family to center their efforts on the Sign Company moving forward. Bob Kessler, President of Kessler Outdoor Advertising and Kessler Sign Company, says “With the successful transfer of our billboard assets to Oliver Outdoor, we will focus our attention on advancing and expanding capabilities at Kessler Sign Company, allowing us to offer a wider range of signage products and services.”

Natalie Kessler of Kessler Outdoor, adds “The team at Oliver brings talent, operational expertise and a strategic vision. We are excited to see Oliver grow in our region! Special thanks to Marty, Amber and the team at Williamson & Associates for helping guide us throughout this process.”

Williamson & Associates President & CEO, Marty Williamson, says “What a great deal this has been to be involved in. We have such respect for the Kessler family and assisting with the exit of the OOH business has been a real pleasure. Working with a family OOH company that has a strong history like Kessler is always special. They can now focus all of their attention on the on-premise business, Kessler Sign Company.  For Jerry and Jaymie Oliver at Oliver Outdoor this is a huge step forward for them and their desire to continue to grow their business – the new coverage map of the combined assets is very impressive, and we know they will do extremely well with their plans to expand and enhance the business with the many opportunities including digital conversions identified during the due diligence process.”


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