Keep It Fresh: How “Art Reminders” Turn Digital Billboard Clients into Long-Term Fans
If you manage digital billboards, you already know the secret to keeping advertisers happy — keep their message looking fresh and relevant. The beauty of digital out-of-home (DOOH) advertising is how easily and quickly ads can be updated. Yet, many advertisers forget that part. They get busy running their business and let the same creative sit on the screen for months.
That’s where art reminders come in.
Sending out a quick email or text to remind your clients to update their ad might sound small, but it can make a huge difference in how they view your company and how long they stay with you.
Why Art Reminders Matter
When a new advertiser first signs on to run on your digital network, they’re usually excited. They’ve got new creative, a launch date, and maybe even a few ideas for rotating messages. But after the first few weeks? Real life happens. They get caught up in payroll, staffing, and everything else that comes with running a business. The billboard slides to the back burner.
An art reminder is your gentle nudge that says, “Hey, we’re thinking about you — and we want to help you make the most of your billboard.”
At Roland Digital Media (yep, that’s where the Tasty Ad crew got our start), we send an art reminder to every digital advertiser who hasn’t updated their ad in 30+ days. It’s simple, personal, and effective. Most of the time, that one little reminder sparks new creative ideas, and often leads to a phone call, an art request, or even a conversation about running a new campaign.
The Hidden Benefits
There’s more to this than just fresh content. Sending reminders does a few powerful things:
Shows you care.
It tells your clients you’re not just collecting their money and forgetting about them. You’re actively looking out for their success. That builds trust and strengthens your relationship.Keeps them engaged.
A quick reminder often jogs their memory: “Oh yeah, I meant to promote our new service,” or “We’ve got a sale coming up next week!” It helps them see the value in using their billboard space strategically.Leads to renewals.
When clients are actively updating and seeing results, they’re far more likely to renew their contract. It’s not just an ad anymore; it’s an ongoing marketing tool that works for them.
What an Art Reminder Looks Like
You don’t need anything fancy. Here’s a simple email template you can tweak for your own company:
Subject: Need a new digital billboard ad?
Hi [Client Name],
We noticed it’s been a little while since your last digital billboard update. If you’ve got something new you’d like to share… a sale, event, or new service — we’d love to help you get it up and running.
Need some inspiration? Check out our ideas here: [Your Link to Your Website Page Featuring Ideas]
Have a great day,
[Your Name]
Short, friendly, and effective.
How to Keep Track
You can manage your art reminders however it fits your workflow. Some companies use a spreadsheet or CRM to track when ads were last updated. Others simply set a recurring monthly task to check their digital advertisers.
The key is consistency. Even if you only send reminders once every month or two, your clients will notice that you’re on top of things.
The Big Picture
At the end of the day, art reminders are more than just a marketing task; they’re a relationship builder. They help your clients make the most of their ad space, see better results, and feel supported by you. And when renewal time rolls around, that kind of connection pays off.
