Just How Big is Programmatic Becoming?

State of the Nation Programmatic

Watchfire Signs

The latest State of The Nation report from VIOOH, a global leader in the programmatic marketplace, surveyed advertising industry insiders to identify key programmatic trends.

Findings include the rise of dedicated teams for programmatic purchasing, the implementation of prDOOH as a compliment to social media, digital video, and digital audio advertising, and a desire for real-time campaign feedback as well as education about data-driven activation.

Download the full report here, and learn more about JCDecaux digital out-of-home and programmatic expertise here.


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