JCDecaux appoints Elina Valtia as the new CEO in Finland

Elina Valtia

Watchfire Signs
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced today that Elina Valtia has been appointed as the new CEO of JCDecaux Finland starting from 1st April 2023. She will report in her role to Jean-François Decaux.

has more than 20 years of experience within the media industry. She is moving to JCDecaux from Warner Bros. Discovery Finland, where she has led the ad sales department for the past nine years. In the recent years she has also been the Country Lead of Warner Bros. Discovery Finland and a member of the Nordic management team. During her time at Warner Bros. Discovery, Elina has led the ad sales of streaming service discovery+ and several linear TV channels including the broadcast of the Olympic Games 2018 – 2022.  Diversity, equity and inclusion are close to Elina’s heart, and on top of other roles she also acted as the DEI Lead in the Nordics during the merger of Warner Media and Discovery. Elina’s passion is btob sales, and before her career in TV, she has had long employments both in Clear Channel’s and JCDecaux’s ad sales organizations. During her previous tenure in JCDecaux Finland 2007-2014 she acted as a sales team lead.

Elina Valtia said: “I feel like I’m coming home. JCDecaux is the absolute outdoor market leader in the world. The opportunities with the new data-led audience targeting and programmatic solutions are incredible.  Being able to locally lead a company with such a great brand is an honor and I’m looking very much forward to working with the team.”

Jean-François Decaux, Co-Chief Executive Officer of JCDecaux said: “I am extremely excited to have Elina joining the company. She is a highly talented and experienced media executive with a great track record of driving growth. Her reputation as a strong leader is widely acknowledged and I’m thrilled to welcome Elina back.

Source: JCDecaux

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