Intersection Unveils LinkNYC Self-Service Portal to Broaden Access and Affordable Advertising for All Businesses

NEW YORK–(BUSINESS WIRE)–Intersection, an experience-driven out-of-home media and technology company, and LinkNYC, the public-private partnership that created the largest free public Wi-Fi network in the world, today announced the official launch of the LinkNYC Self-Service Ad Portal. Featuring expanded free offerings and a lower cost of entry for paid campaigns, advertising on LinkNYC is now easier than ever for New York City’s small business community.

Intersection’s launch of the portal includes an enhancement of LinkNYC’s LinkLocal free advertising program. Eligible New York City-based community organizations and local small businesses can now display ads on six LinkNYC screens at a time—up from four—at no cost. The update also includes customizable advertising templates and colors, the ability to add a logo or QR code, and an interactive map to help advertisers select optimal LinkNYC locations.

“These upgrades to LinkLocal will provide hundreds more community-based businesses and nonprofits with opportunities to amplify their messaging through the most coveted out-of-home advertising space in New York City,” said Margaux Knee, Chief Administrative Officer of LinkNYC. “In 2024 alone, LinkNYC provided over $4 million in free advertising space, and we’re just getting started.”

The LinkNYC Self-Service Portal is also the home of LinkDirect, Intersection’s new offering for purchasing larger, branded LinkNYC campaigns, which is designed to accommodate budgets of all sizes. LinkDirect allows advertisers to select specific screen locations and campaign dates. Users can upload custom creatives and include a QR code to boost engagement. To celebrate National Small Business Month, advertisers can enjoy a 20% discount [code: SHOPSMALL20] on their first order through LinkDirect during the month of May.

“LinkNYC is the ideal platform for New York City’s vibrant small business community,” said Jonathan Fuller, Chief Revenue Officer at Intersection. “With thousands of LinkNYC kiosks across all five boroughs, we’re excited to help local businesses of all sizes and budgets connect with their neighborhoods in a meaningful way.”

“Thanks to our ongoing partnership with LinkNYC and Intersection, more local entrepreneurs will promote their goods and services directly in the communities they serve,” said New York City Department of Small Business Services Commissioner Dynishal Gross. “The expanded Self-Service Ad Portal preserves the ease of use small business owners value, while introducing new tools — like embedded QR codes and the ability to choose specific LinkNYC kiosks — to make ads even more impactful and measurable. We appreciate this effort to enhance an already powerful marketing tool that gives small businesses greater visibility, and helps residents and visitors discover the local shops and services that make our neighborhoods — and New York City — shine.”

About Intersection
Intersection is an experience-driven Out of Home media and technology company that delivers programming, consumer amenities, and advertising to cities. From free internet access to wayfinding to real-time information, our products make city life easier and more sustainable. We further enrich cities with experiential programming that inspires and engages people throughout their day. With valuable, diverse audiences in America’s top cities, we provide innovative, data-driven solutions for brands to reach urbanites at scale. For more information, visit www.intersection.com.

About LinkNYC
LinkNYC is the world’s largest and fastest free public Wi-Fi network. Each Link kiosk provides free superfast Wi-Fi, phone calls, device charging, access to social services, and displays content such as real-time weather, transit info, public art, and local information. The city-wide network has more than 18 million Wi-Fi users and has connected more than 30 million free phone calls. All of LinkNYC’s services are completely free to users and taxpayers, provided by CityBridge, a joint venture led by Intersection Media and Boldyn Networks. The second generation offering will deploy thousands of new kiosks, called Link5G, enabled with 5G wireless technology across the city. For more information about LinkNYC or to find a Link near you, visit www.link.nyc.

About the NYC Department of Small Business Services (SBS)
SBS helps unlock economic potential and create economic security for all New Yorkers by connecting New Yorkers to good jobs, creating stronger businesses, and building vibrant neighborhoods across the five boroughs. For more information on all SBS services, go to nyc.gov/sbs, call 888-SBS-4NYC, and follow us on Facebook, Twitter, Instagram, and LinkedIn.