Intelligent Infrastructure: A Key OOH Growth Driver
As out-of-home networks continue to expand in size and complexity, operators worldwide face a shared challenge: managing infrastructure more efficiently while keeping costs down, systems online, and sustainability goals in sight. OOH success requires us to look our best at all times.
Sheer geography renders manual processes increasingly complicated and often obsolete. The industry’s shared success depends on technology that offers real-time visibility and remote control of digital and static assets. Intelligent, connected systems that streamline day-to-day operations are reshaping how companies view long-term network performance and accountability.
Nearly 20 years ago, Outdoorlink began supporting clients in the United States and is now rapidly expanding its international presence. Our technology is used on over 100,000 structures, helping more than 1,200 operators remotely manage lighting, power, and digital display performance across their networks. With centralized control and instant notifications, teams can respond faster, reduce unnecessary service calls, and maintain uptime more reliably.
The efficiency gains are substantial. We’ve seen lighting energy savings range from 35% to 75%, depending on the network and scheduling strategy. On the digital side, resolving a single issue remotely can prevent major downtime, protect campaign integrity, and avoid costly service dispatches.
These improvements directly support broader ESG priorities. Reducing energy waste and service trips significantly impacts emissions and resource use, crucial factors for OOH companies working toward internal sustainability benchmarks.
Remote device management and operational efficiency are now vital components of the out-of-home evolution. Whether we’re supporting large-format operators in the U.S. and Australia or partnering with transit and retail networks in Canada and Latin America, the goals remain consistent: operate more efficiently, reduce costs, and elevate the impact of out-of-home advertising.
As industry leaders gather for the 2025 WOO Annual Congress in Mexico City, it’s clear that the future of out-of-home advertising also depends on smarter, more efficient, and more sustainable solutions. We’re proud to be leading this transformation, helping media owners worldwide achieve their goals while shaping the industry’s future.
We look forward to seeing old friends and making new ones in Mexico City.
Source: Outdoorlink
