Hypercell and Mobilytics Join Forces to Provide Real-Time Audience Measurement for OOH & Place Based Media
Finnish OOH audience measurement provider Hypercell and Canadian group Mobilytics are joining forces, to provide real-time OOH analytics and retargeting capabilities. Hypercell’s audience measurement solution has been widely deployed in Europe, where clients like JCDecaux use the service in all major cities throughout Finland.
Mobilytics specializes in providing patented measurement hardware and analytics for mobile OOH assets, while Hypercell’s offering is directed towards street furniture, shopping malls, and other pedestrian-heavy locations with emphasis on real-time reporting and software integration.
Combining Hypercell’s ultra-scalable and fast data processing with the robust hardware solution by Mobilytics, the two companies will be able to offer an unparalleled real-time measurement service that can be easily integrated to any programmatic platform and more. Together the group will continue to provide best-of-class audience measurement service for OOH campaign reporting providing benefits to OOH service providers and ad buyers alike.
Hypercell’s CEO Tommi Hippeläinen is thrilled about the partnership and keen to bring his knowledge of scalable audience measurement services to the US market: “The partnership enables us to better serve our global customers and is a great next step towards a globally unified set of tools and methods on how to measure audiences worldwide.”
Mobilytic’s CEO Casey Binkley says the collaboration will enable much faster deployment with clear competitive advantages for new and existing clients: “Our team has been perfecting the craft of mobile measurement over 8 years. Partnering with Hypercell is a natural step to progress real-time audience measurement for the global OOH community.”
The group plans to focus on the US market, while providing services globally. As a member of OAAA, DPAA, WOOH, and Commb, they are looking forward to actively engaging in the discussion of audience measurement standards. Both CEO’s vision is to combine both company’s efforts to bring a new era of measurement and transparency into the industry as privacy regulations and concerns continue to be of utmost importance for advertisers and everyday citizens.
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