How to Choose the Best Billboard Structure Configuration
When planning a new billboard, the structure configuration itself is just as important as the advertising face. Choosing the right configuration can affect visibility, sellability, construction requirements, and how well the structure fits the location.
Billboard structures come in a variety of configurations, including full flag, center mount, off-center, partial flag, and tri-face designs. There are also options for single-face, back-to-back, and V-shaped structures. The best choice depends on the property, traffic patterns, viewing angles, available space, and the goals of the billboard owner.
For example, a back-to-back configuration can provide advertising opportunities for traffic traveling in opposite directions, while a V-style structure can provide multiple viewing angles from a single location. In some locations, a center-mounted or off-center configuration may make more sense based on the property and surrounding conditions.
Face size is another important consideration. Common billboard sizes include 10′ x 20′, 10′ x 40′, 12′ x 24′, 14′ x 48′, 14′ x 48’6″, 20′ x 50′, and 20′ x 60′. However, billboard structures don’t always have to fit a standard size. Custom fabrication can provide more flexibility when a particular location or advertising objective calls for something different.
The key is to think beyond simply fitting a billboard into a piece of property. The structure should be designed around how people will see it, where traffic is coming from, and how the advertising faces can maximize revenue.
Not sure which configuration is right for your next billboard project? Let the pros at Selective Structures help you evaluate the options and choose a configuration that makes sense for your location. With experience fabricating a wide range of billboard structures, Selective Structures can help turn your site requirements into a practical, well-designed structure.
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