How Online Ads Get Beat by OOH (out-of-home) Advertising
Everyone knows that OOH (out-of-home) advertising has been around for many years, and social media ads have become extremely popular. With the rise of online advertising, bot fraud has also become popular. This year, fraudulent digital ad spend in the U.S. is estimated to be around $12 billion. For comparison, more money is spent on bot traffic than the total spend on out-of-home advertising (OOH) in the U.S., which is predicted to be around $8 billion (according to Adweek). That’s outrageous… and it’s probably not going to change anytime soon. Advertisers that just want to promote their products and services are fighting an uphill battle with bot fraud. The best way around this is to pay for ad fraud prevention services.
OOH doesn’t have this issue because it’s a closed network. Their displays are big, bold and grab your attention. They are only meant for real people to view them. OOH is more effective than many other advertising platforms because of this. There are no ad blockers when it comes to out of home displays like billboards, either.
In conclusion, don’t rely solely on social and search ads. Pair them with other advertising media such as billboards. When you do buy online ads, make sure they are only displayed on reputable sites. And if you can afford the extra protection, invest in an ad fraud prevention service.