How Billboard Companies Can Capitalize on Back-to-School Advertisers

Back-to-school season isn’t just a big deal for parents and kids. It’s a golden opportunity for billboard companies, too. As summer winds down and families shift into school mode, certain businesses ramp up their marketing, making this the perfect time for outdoor advertising to shine.

Start by targeting businesses that cater directly to students and families. Think clothing stores offering the latest fall styles, shoe retailers, school supply shops, tutoring centers, and tech stores selling laptops and tablets. Local dentists, pediatricians, and optometrists often promote back-to-school checkups. Even after-school programs, sports leagues, and music lesson providers are looking to fill spots and get noticed during this time.

Food and beverage advertisers also step up in August and September. Fast-food chains and coffee shops near schools or along school commute routes want to be top of mind for parents and teens alike. A well-placed billboard can drive real traffic, especially in the morning and afternoon rush.

That brings us to location, which is everything. Billboard inventory near schools, bus routes, and major intersections leading to neighborhoods with lots of families becomes premium during this season. Parents are back on regular schedules, making school-related commutes highly predictable. This captive audience sees these billboards daily, reinforcing ad messages with high frequency.

Billboard companies can sweeten the deal by offering bundled packages or short-term seasonal contracts specifically for back-to-school. Creative ideas, like countdowns to the first day or “welcome back” themes, also help advertisers stand out.

Bottom line: back-to-school isn’t just for students. It’s a prime season for billboard revenue, and with the right outreach and strategy, it can lead to long-term advertiser relationships well beyond the first bell.