Global Billboard And Outdoor Advertising Market Trends, Strategies, And Opportunities 2021-2030
According to the new market research report ‘Billboard And Outdoor Advertising Global Market Report 2021: COVID 19 Impact And Recovery To 2030’ published by The Business Research Company, the Billboard And Outdoor Advertising market is expected to reach $90.06 billion in 2025 at a CAGR of 7.8%. The increase in digital out of home (DOOH) advertising is expected to contribute to the growth of the billboard and outdoor advertising market.
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The billboard and outdoor advertising market consists of the sales of billboard and outdoor advertising services and related goods by entities (organizations, sole traders and partnerships) that create and design public display advertising campaign materials, such as printed, painted, or electronic displays and/or place such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites. Only goods and services traded between entities or sold to end consumers are included.
Trends In The Global Billboard And Outdoor Advertising Market
The expansion of programmatic media buying is a growing trend in the field of digital out of home (DOOH) advertising. Programmatic advertising refers to the use of automated technology for buying advertising space in contrast to traditional methods of digital advertising.
The global billboard and outdoor advertising market is further segmented based on type, application, end user and geography.
By Type: Painted Billboards, Digital Billboards, Multi-purpose Billboards, Mobile Billboards, Others.
By Application: Highways, Railway Stations, Buildings, Automobiles, Others.
By End-User: Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment, Government, Transportation.
By Geography: The global billboard and outdoor advertising market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.
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Source: The Business Research Company