Geopath Welcomes Ali Broback, As Chair of Its Board of Directors
Geopath is excited to share that Ali Broback, Chief Client Officer and Partner at ODN, has been elected Chairperson at its most recent Geopath Board of Directors meeting. As Chairperson, Broback, in coordination with the board, will support Geopath’s mission of providing trusted standardized OOH measurement to the advertising industry.
“I’m thrilled and truly honored to serve as Chairperson of the Geopath Board of Directors. I can’t wait to collaborate with our incredible board members as we work together to transform OOH measurement and ensure Geopath is perfectly positioned for whatever the future holds. Our focus on innovative, flexible measurement solutions will not only support the amazing growth we’re seeing in out-of-home advertising but will also prepare our industry for the exciting opportunities ahead,” said Ali Broback.
Additionally, Broback will work alongside Interim President Rob Peterson to execute on the continued stabilization of Geopath and enable Geopath to remain the trading currency for OOH.
“We have an incredible opportunity to rebuild and strengthen Geopath’s position as the primary source for independent, reliable audience measurement in Out of Home advertising, which is why I’m excited to continue to work closely with Ali and our Board,” said Rob Peterson, Interim President at Geopath. “With our pending 2025 annual dataset release featuring improved reach and frequency modeling, modernized technology infrastructure, and our renewed commitment to transparency and credibility, we’re not just delivering better measurement today—we’re positioning our industry for continued innovation and growth well into the future.”
Geopath would like to express our sincere appreciation to Jill Schnitt for her leadership during the transition period and extend our heartfelt gratitude to Michael Lieberman for his exceptional contributions and dedicated service as our former Chairperson.
If you have any questions, please reach out to us at GeekOUT@geopath.org.
