FuelMediaTV and Invenco Partner for C-Store Media Network


ATLANTA — FuelMedia TV is launching its place-based, digital-out-of-home (DOOH) media network through a strategic agreement with Invenco, a global provider of secure payment processing and customer engagement products and services. Under this agreement, FuelMedia TV provides DOOH media services for Invenco’s outdoor payment terminals installed in fuel and convenience customer locations in North America.

The FuelMedia TV network allows brands and c-stores to target audiences across a wide spectrum of targeting options and to adjust a campaign in moments. The FuelMedia TV network currently includes more than 7,000 screens in 31 designated market areas within the United States.

National, regional, or local campaigns for consumer brands and c-Stores can be targeted down to the site level using geographic, context, audience and time-based options.

“FuelMedia TV is an ideal partner for Invenco based on its ability to take full advantage of the rich media management capabilities provided by Invenco’s Cloud Services asset and media management platform,” said Craig Panter, chief business development officer for Invenco. “Our customers are seeing immediate benefits including increased foot traffic and c-store revenue through our combined capabilities.”

“This partnership focuses on consumer engagement for a captive audience, delivering the right message to the right consumer at the right time by combining the power of programmatic advertising with Invenco’s forecourt technology,” said Harry Lee, CEO and president of FuelMedia TV.

Digital media services from FuelMedia TV are now available for Invenco customers in North America. These campaigns can be launched either through direct deals with FuelMedia TV or programmatically through Vistar Media’s programmatic ecosystem.

Invenco, based in Auckland, New Zealand, is a global provider of secure payment processing and customer engagement products and services.

FuelMedia TV, based in Atlanta, is a digital, place-based media network serving fuel and convenience venues across the United States.

By Jackson Lewis

Share this Tasty content!