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Billboard Statistics OOH Stats

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We all know the benefits of billboard advertising. OOH has some unique benefits that other media just can’t touch. It’s large and in your face. It doesn’t interrupt you. And people just like looking at billboards.

We’ve compiled some of our favorite stats into a free downloadable PDF file so you can share the benefits of OOH with your potential advertisers.

According to an Arbitron National In-Car Study:

71% of people consciously look at billboards.

37% of people learned about an event or restaurant they later attended.

American drivers spend an average of 300 hours driving every year.

56% of American mentioned a billboard they found interesting or funny in conversation.


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